Head of Consumer PR

Whatnot•Los Angeles, CA

21h•Hybrid

About The Position

Whatnot’s mission is to enable anyone to turn their passion into a business and bring people together through commerce. We’re looking for a stellar PR professional to join the Communications & Policy team to help tell stories about our sellers’ successes, the incredible products people can buy, the many unique categories - from women’s fashion to sports cards to antiques to outdoor gear - and so much more. The Head of Consumer PR will lead our global communications strategy that builds awareness, drives adoption, and highlights the people, products, and experiences that make Whatnot the #1 live shopping app in the U.S. and Europe. The ideal candidate is on top of emerging trends, experienced landing earned coverage with both traditional press and new media, curious, and excited to take calculated risks. The focus areas for this role are: Consumer PR Strategy: Develop and lead a communications plan that builds awareness and shapes perception across categories while driving understanding of the broader live shopping format. You’ll tell the story of Whatnot’s innovation, from how we help sellers build businesses to how our platform delivers the best shopping experience. This role drives momentum through storytelling that underscores Whatnot’s leadership in live commerce. Drive Media Engagement: Cultivate strong relationships with consumer, tech, and lifestyle press to build credibility and secure meaningful coverage that reinforces Whatnot’s position as the leader in live shopping. You’ll proactively identify opportunities to insert Whatnot into cultural and industry conversations, expanding our reach across both established and new media. Your work will deepen engagement and sustain long-term visibility with key outlets. Create Standout Moments & Campaigns: Use data storytelling, partnerships, and cultural insights to create moments that spark conversation and connection with key audiences. From launching category studies and consumer trend reports to shaping narratives around seller and buyer behavior, you’ll turn insights into stories that show Whatnot’s impact and momentum. You’ll bring together innovation, community, and culture to strengthen our story and keep Whatnot defining what’s next in live shopping. This role will report into the VP of Communications & Policy. We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our San Francisco, New York, or Los Angeles hubs.

Requirements

12+ years of PR experience
Deep experience shaping consumer narratives for fast-moving consumer brands, ideally within tech, entertainment, marketplace, or creator-driven industries
Strong media relationships across business, consumer, tech, and lifestyle outlets, both traditional and new
Exceptional writing and storytelling skills, with the ability to turn data, insights, and launches into compelling stories
Proven track record leading comms-driven campaigns that drive awareness, adoption, and cultural relevance
Strategic thinker with strong execution skills: you move quickly, stay organized, and know how to deliver impact in a fast-changing environment
Low ego and high ownership: you’re comfortable getting in the weeds and producing results as part of a small, hands-on team
Curiosity and creativity: you look for new ways to tell stories and challenge traditional approaches to PR
You are a problem solver with strong leadership skills and people management experience

Responsibilities

Consumer PR Strategy: Develop and lead a communications plan that builds awareness and shapes perception across categories while driving understanding of the broader live shopping format.
Drive Media Engagement: Cultivate strong relationships with consumer, tech, and lifestyle press to build credibility and secure meaningful coverage that reinforces Whatnot’s position as the leader in live shopping.
Create Standout Moments & Campaigns: Use data storytelling, partnerships, and cultural insights to create moments that spark conversation and connection with key audiences.

Benefits

Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
Parental Leave
16 weeks of paid parental leave + one month gradual return to work company leave allowances run concurrently with country leave requirements which take precedence.