Head of Commercial Product Marketing (US)

TD • Atlanta, GA

2d

About The Position

The Head of Commercial Product Marketing leads a high-performing team, supporting multi-complex portfolios on the development and execution of Marketing strategy planning and annual portfolio planning. This role acts as a key contributor in influencing business operational decisions and is the steward for TD AMCB Commercial products and services, ensuring they are relevant and compelling to our customers and consistent with the overarching TD brand. This requires an ability to develop an integrated marketing plan with a clear understanding of how marketing investment drives account growth across all channels. As a people manager, this role is additionally accountable for continuing to grow the Marketing professionals to bring innovation to the business by providing ongoing feedback and performance reviews, coaching and developing employees, ensuring performance management activities are undertaken and providing regular input into employee assessments and development plans to continue to bring innovation to the work produced by the Marketing and portfolio team(s).

Requirements

• Bachelor's Degree or the equivalent combination of education and work experience required; MBA preferred
• 15+ years relevant experience
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to contribute to strategic direction of the function and provide advice to senior leadership
• Ability to forecast initiatives and demand in order to develop annual strategic plan
• Skill in managing budgets, P&L and resource allocation
• Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives
• Skill in talent development and performance management
• Ability to exercise sound judgement in making decisions
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
• Ability to work collaboratively and build relationships across teams and functions
• Skill in using analytical software tools, data analysis methods and reporting techniques
• Skill in using computer applications, including MS Office
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion

Responsibilities

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
• Oversees and leads TD AMCB's Commercial products and services portfolios, which consists of large and/or highly complex and diverse portfolios with significant complexity, scope or risk
• Accountable for growing talent and developing the skills and capabilities needed to achieve career goals, support project/initiative success and achieve business results
• Oversees the successful design of marketing plans and/or customer-centric programs and relevant project plans, incorporating full range of marketing resources and distribution channels.
• Determines and acts on long-term marketing and customer strategies to ensure they are effectively supporting the business line needs
• Builds and maintains close relationships with senior business partners. Ensures ongoing successful communication of strategic direction of the marketing plans.
• Acts as key integrator/liaison between business lines, enterprise and marketing department, influencing and negotiating options to enable the achievement of successful and profitable marketing campaigns
• Leads and approves campaigns and oversees marketing execution for all projects within portfolio; plays a leadership role in all BU campaigns to ensure strategy execution, appropriate governance and stakeholder approvals are delivered
• Provides coaching, mentorship and guidance to practitioners, business and executives within area of expertise
• Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices
• Acts as a strategic partner to the leadership team on the management of the portfolio and financials, using deep industry, external/internal, enterprise knowledge and recognizing and anticipating emerging trends; identifies operational efficiencies and opportunities with other business management/enterprise areas
• Facilitates key strategic discussions and provides thought leadership to executive audience (output may include strategic roadmap and/or deliverables/frameworks/short- to long-term goals, etc.)
• Sets operational team direction and collaborates with others to execute on common goals
• Focuses on longer-range planning for functional area (e.g. 12 months or greater)
• Works closely with key business leaders to develop business plan, ensuring the optimal use of resources and leveraging TD’s operating model to maximize efficiency, effectiveness and scale
• Plans and executes on strategic activities, reviews and communicates results, and adjusts tactics accordingly
• Executes on the annual business plan to deliver results aligned with business strategies
• Manages overall budget, revenue and expenditures; meets business objectives while increasing efficiency and effectiveness
• Proactively identifies key business opportunities, research and recommends enhancements/modifications; develops strategies to achieve recommendations and works closely with team to execute and implement
• Improves or creates new processes for the organization, with a medium to longer term impact
• Monitors and communicates the effectiveness of strategies, programs and practices related to own area of expertise
• Protects the interests of the organization – identifies and manages risks, and escalates non-standard, high-risk transactions/activities as necessary
• Keeps abreast of emerging issues, trends and evolving regulatory requirements and assesses potential impacts
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
• Ensures employees are knowledgeable and assumes responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct
• Contributes to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty
• Develops annual and/or long-term plans for own area and influences plans well beyond area managed
• Develops a team of marketers in all aspects of the marketing competencies and acts as a resource and mentor to others
• Responsible for management of the overall team, providing both leadership and guidance
• Sets targets and objectives for the team, and delivers results
• Grows team expertise to align with business/enterprise demand and direction; assesses team skills and capabilities and continually looks for ways to provide and enhance the value delivered
• Leads a high-performing team; provides ongoing feedback and performance reviews, coaches and develops employees, ensures performance management activities are undertaken and provides regular input into employee assessments and development plans
• Leads the process of setting performance objectives for the team; tracks, monitors and effectively addresses and/or rewards performance in a timely manner
• Manages employees in compliance with all human resources policies, procedures and guidelines of conduct
• Shares knowledge, information, skills and subject matter expertise among the team and ensures the timely communication of issues and encourages good working relationships with other functions and teams
• Supports an environment where team freely escalates business challenges; facilitates change through positive reinforcement of milestones and successes
• Recruits for all hires to ensure a highly diverse, qualified workforce to achieve business objectives
• Establishes and fosters a cohesive team; promotes a fair and equitable environment that supports a diverse workforce and encourages the team to achieve common goals and objectives
• Acts as a brand ambassador for your business area/function and the Bank, both internally and/or externally

Benefits

• Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees