Head of Brand at tm:rw // New York
About The Position
As the Head of Brand at tm:rw, you will be the strategic and creative engine behind every brand and marketing initiative, responsible for shaping how the world sees, feels, and connects with us. From building global brand awareness and authentic community engagement to ensuring cultural resonance across all touchpoints, you’ll lead the charge in making tm:rw not just seen but remembered. This is a senior leadership role with direct influence on the company’s direction, reporting to the founders and working closely with the executive team to embed brand thinking into every layer of the business.
Requirements
- 10+ years of experience in senior brand/marketing roles ideally in tech, retail, or consumer brands
- Proven track record across e-Commerce, physical retail, and experiential marketing
- Creative vision with the leadership chops to bring it to life through teams and partners
- Experience leading large-scale integrated campaigns that move the needle
- A balance of grassroots creativity and big-picture strategy
- Fluency in English (other languages are a plus)
Responsibilities
- Position tm:rw as the go-to destination for innovation and experiential retail
- Lead strategic branding efforts across creative, digital, PR, events, and in-store experiences
- Build high-impact campaigns and collaborations with global brands and creators
- Shape our storytelling across platforms, with a strong focus on TikTok and emerging social channels
- Oversee all visual and experiential brand activations in-store
- Set measurable KPIs and use insights to optimize brand performance
- Strengthen our position in NYC while expanding awareness across the Tri-State area and beyond
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
