Head of Brand & Marketing

Vital Lyfe•Los Angeles, CA

3d•Onsite

About The Position

About Vital Lyfe Vital Lyfe is a tech company redefining water autonomy through innovation, creating a new category of personal water-making technology built to scale where infrastructure can’t. Mission Own and evolve the Vital Lyfe brand and marketing engine end-to-end. Translate technical innovation into compelling, scalable narratives and drive measurable growth across channels, partnerships, and activations.

Requirements

Bachelor's degree in relevant field, OR high school diploma/ equivalency certificate with 7+ years of professional experience
5+ years in brand, marketing, or growth leadership roles
Experience translating technical or hardware products into strong consumer narratives
Demonstrated ability to build marketing systems from the ground up
Strong strategic thinking with execution bias
Comfort operating in ambiguity and fast-paced startup environments
Experience managing agencies and cross-functional teams
Clear understanding of performance marketing and ROI accountability

Responsibilities

Own brand positioning, voice, and messaging architecture
Translate complex engineering into clear, human-centered storytelling
Lead campaign narrative development across launches and milestones
Ensure brand consistency across digital, retail, PR, and experiential touchpoints
Own and evolve long-term brand vision
Develop and execute integrated marketing strategies
Oversee paid, organic, partnerships, influencer, and seeding initiatives
Own event, activation, and experiential strategy and execution
Drive measurable demand generation and revenue growth
Align marketing efforts with sales and retail expansion goals
Manage and coordinate external agencies (content, design, paid)
Build internal marketing processes and operating cadence
Define KPIs and report performance to leadership
Identify and hire future marketing team members as needed