Head of Brand Activation, Content and Creative

Jobgether•New York, NY

1d•Remote

About The Position

In this role, you will lead the development and execution of a dynamic brand engine that brings strategy, storytelling, content, creative, and activation to life across multiple channels. You will be responsible for shaping the brand narrative, setting creative direction, and ensuring consistent, emotionally resonant experiences that drive awareness, engagement, and measurable business impact. This is a senior, hands-on leadership role where strategic vision and operational execution are equally critical. You will work cross-functionally with growth, product, and marketing teams to connect brand work to performance outcomes. The environment is fast-paced, high-output, and collaborative, ideal for someone who thrives on building scalable systems and elevating creative standards.

Requirements

10+ years of experience in brand, product marketing, content, or creative leadership, ideally within SaaS, tech-enabled services, consumer platforms, or high-growth environments
Proven track record of building and activating brands that deliver measurable business impact
Deep expertise in storytelling, content strategy, product marketing, and multi-channel brand activation
Strong creative judgment and the ability to mentor teams and elevate quality standards
Experience partnering with Growth and Product teams to connect brand initiatives to performance outcomes
Builderâs mindset: resourceful, scrappy, iterative, and focused on leverage
Exceptional communication skills with the ability to translate strategy into actionable execution
High standards, operational rigor, and ability to manage a fast-moving, high-output brand engine

Responsibilities

Define and execute the overall brand strategy, including narrative, voice, and visual standards
Lead brand activation across campaigns, product launches, partnerships, and key moments to drive measurable business outcomes
Build and scale a content engine that drives awareness, education, activation, and retention across web, social, email, PR, paid channels, and influencers
Set creative vision and provide leadership in storytelling, design, and content production for campaigns, lifecycle communications, and social content
Oversee PR, social media, and external communications to elevate brand visibility and reputation
Build, mentor, and lead a high-performing team across product marketing, content, creative, PR, and social
Collaborate closely with Growth, Product, and Data teams to ensure brand activation aligns with business priorities and performance metrics
Establish processes and operational norms that enable fast-moving, high-quality creative execution