Head of Alliances

Conductor LLC • New York, NY

52d • $250,000 - $300,000

About The Position

The Head of Alliances will lead the strategy, development, and growth of the company’s global partner ecosystem—including agency partnerships, strategic alliances, technology partners, and channel resellers. This executive will build and scale a high-impact partner program that accelerates revenue, expands market presence, strengthens customer value, and drives product adoption for a MarTech SaaS platform.
You will collaborate closely with Sales, Marketing, Product, Customer Success, and Revenue Operations to create a unified partner strategy and execution model. This role requires a strategic, data-driven leader with a strong understanding of the MarTech landscape, digital agencies, and technology integrations.

Requirements

• 12+ years of experience in partnerships, alliances, channel sales, or business development.
• Experience with both Alliance Sourced revenue as well as Incremental Revenue relationships including: Referral, Resell, Sublicensing, and OEM.
• Experience building partner program infrastructure: PRM, Tracking & Dashboarding
• 5+ years leading partnerships organizations at a SaaS or MarTech company (preferred experience in marketing technology, advertising technology, analytics, or data platforms).
• Proven experience building and scaling an ecosystem of agency partners, technology partners, and global strategic alliances.
• Demonstrated success in delivering partner-sourced and partner-influenced revenue at scale.
• Strong understanding of the MarTech/AdTech landscape—including agencies, marketing platforms, advertising partners, data providers, system integrators, and ecosystem dynamics.
• Experience working with CROs and executive leadership teams to shape GTM strategy.
• Exceptional strategic thinking with the ability to translate growth goals into a clear ecosystem strategy.
• Deep understanding of partner business models, co-selling, co-marketing, and ecosystem economics.
• Strong negotiation and executive relationship-building skills.
• Excellent communication skills, with the ability to influence cross-functionally and externally.
• Ability to thrive in a high-growth, fast-paced SaaS environment.
• High degree of operational excellence and familiarity with partner tools, PRMs, and reporting systems.
• Inspiring people leader who can build, mentor, and retain a high-performing team.
• Resilient, resourceful, and comfortable with ambiguity and scale.
• Bias toward action, data-driven decision-making, and results-oriented execution.
• Executive presence and strong stakeholder management skills.

Responsibilities

• Partnership & Channel Strategy
• Develop and own the global partnerships, agencies, and alliances strategy aligned with company growth objectives.
• Build an ecosystem model that includes agencies, consultancies, system integrators, technology partners, data partners, and channel/solution resellers.
• Identify, evaluate, and prioritize new partnership opportunities across the MarTech landscape.
• Create scalable frameworks, playbooks, and incentives that support partner recruitment, onboarding, enablement, and co-selling.
• Agency Partnerships
• Lead acquisition and growth of digital agency, performance marketing, and media agency partnerships.
• Build programs that drive referrals, embedded services, and joint value propositions for agency partners.
• Create enablement paths to ensure agencies are trained on the platform and incentivized to drive client adoption.
• Develop co-marketing, co-selling, and partner services models that deepen agency engagement.
• Strategic Alliances & Technology Partnerships
• Drive integration and alliance strategies with complementary MarTech, AdTech, data, and AI technology companies.
• Oversee the partnership lifecycle—from identification to contracting, product mapping, integration roadmap, launch, and GTM execution.
• Ensure technical and commercial alignment between partner product teams and internal engineering/product leadership.
• Revenue Growth & GTM Execution
• Build and manage a high-performing partnerships organization, including partner sales, partner success, alliances, and channel marketing.
• Own revenue targets tied to partner influence and partner-sourced opportunities.
• Implement co-selling and co-marketing motions that generate pipeline and accelerate deal cycles.
• Partner with Revenue Operations to develop dashboards, reporting, and KPIs for partner performance.
• Collaborate with Sales leadership to ensure alignment and clarity between direct and partner sales motions.
• Program Development & Operations
• Design and implement a best-in-class partner program, including tiering, certification, enablement, incentives, and business planning.
• Establish partner agreements, pricing models, and operational processes in partnership with Legal, Finance, and RevOps.
• Ensure high levels of partner satisfaction and long-term ecosystem health.
• Manage budgets for partner marketing, events, incentives, and MDF.
• Leadership & Cross-Functional Collaboration
• Serve as the executive voice of partnerships and alliances internally and externally.
• Drive executive-level partner relationships and represent the company at industry events, conferences, and partner summits.
• Collaborate with Product to align partner roadmap, integration strategy, and platform ecosystem requirements.
• Serve as a trusted advisor to the executive team on ecosystem strategy, competitive positioning, and emerging market opportunities.

Benefits

• Conductor maintains competitive, performance-based compensation programs.
• In addition to the base salary, this role is also eligible for a 30% incentive plan based on attainment of quota and performance targets.
• Conductor LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Bringing in diverse perspectives and challenging our assumptions is the clear key to growth; it drives innovation, creativity, faster problem-solving, and stronger decision making.
• Conductor does not discriminate against any employee or applicant on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, or other characteristics protected by state or federal law or local ordinance. In addition, it is the policy of Conductor to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed