Head of Affiliate Marketing

Ruby Labs

15d • Remote

About The Position

We are seeking a highly experienced Head of Affiliate Marketing to build, launch, and scale affiliate marketing from the ground up across all Ruby Labs products. You will be responsible for creating affiliate programmes for multiple high-traffic consumer products, defining commission structures, selecting and managing affiliate platforms, recruiting and enabling partners, and ensuring robust tracking, attribution, and fraud prevention. You will report directly to the Director of Marketing and own the affiliate marketing end-to-end. Your mission is to turn affiliate marketing into a profitable, scalable, and well-governed growth channel across Ruby Labs’ subscription products.

Requirements

• Minimum 5+ years of hands-on experience in Affiliate Marketing.
• Proven experience building affiliate programs from scratch.
• Experience with SaaS and/or DTC subscription products.
• Demonstrated ability to scale affiliate revenue profitably.
• Strong understanding of affiliate tracking, attribution models, and postback logic.
• Experience working with multiple affiliate platforms and networks.
• Comfortable with pixels, server-side tracking, conversion events, and analytics.
• Ability to independently troubleshoot tracking and attribution issues.
• Strong analytical and commercial mindset.
• Experience managing CPA targets, refunds, churn, and LTV.
• Data-driven decision-maker with a focus on sustainable growth.
• Strong ownership mentality.
• Comfortable operating autonomously in a fast-paced environment.
• Experience building processes and scaling channels.
• Excellent written and verbal communication skills in English.
• Ability to clearly communicate performance, risks, and opportunities to leadership.

Nice To Haves

• Experience managing affiliate programs across multiple brands.
• Experience with international affiliates and multi-market setups.
• Background in high-volume consumer funnels.

Responsibilities

• Build and own the global affiliate marketing strategy across all Ruby Labs products.
• Launch affiliate programs from scratch for multiple brands.
• Define conversion events, attribution windows, approval logic, and payout structures per product.
• Set clear performance targets around CPA, LTV, refund rates, and incremental growth.
• Establish affiliate marketing as a core, repeatable revenue channel.
• Evaluate, select, and manage affiliate platforms, networks, and tracking tools.
• Own end-to-end affiliate tracking, attribution, and postback logic.
• Ensure accurate conversion tracking, commission approval flows, and refund handling.
• Proactively QA tracking integrity and resolve attribution issues.
• Work with internal technical teams where needed to ensure reliable tracking infrastructure.
• Recruit, onboard, and manage high-quality affiliate partners.
• Develop partner segmentation, tiering, and incentive strategies.
• Build long-term relationships with top-performing affiliates.
• Manage partner communication, onboarding, enablement, and performance optimisation.
• Design CPA, revenue-share, hybrid, and tiered commission models.
• Create promotional calendars, limited-time offers, and performance-based incentives.
• Continuously optimise commission structures to balance growth and profitability.
• Define and enforce affiliate program rules, policies, and compliance standards.
• Monitor traffic quality, refund rates, and chargebacks.
• Detect and prevent fraud, self-referrals, brand bidding abuse, and low-quality traffic.
• Partner with Finance and Legal when needed to manage risk and governance.
• Build reporting frameworks to track affiliate performance by product, partner, and cohort.
• Analyse conversion quality, LTV, churn, and incremental impact.
• Provide regular performance updates and insights to the Director of Marketing.
• Identify scaling opportunities and risks early.
• Create SOPs, playbooks, and documentation for affiliate operations.
• Establish a scalable operating model for affiliate marketing.
• Hire and manage affiliate team members as the channel grows.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed