Head, Influencer Marketing

San Diego Padres•San Diego, CA

7d•$100,000 - $140,000•Onsite

About The Position

You will be responsible for developing and executing a comprehensive influencer strategy that amplifies the San Diego Padres brand locally and around the world. You will oversee the identification, outreach, hosting, and relationship management of key influencers and content creators who can authentically share their positive experiences at America’s #1 Ballpark while serving as advocates for the Padres and our special events business across social and digital platforms. This role requires close collaboration with internal departments, senior leadership, our baseball players, and external partners.

Requirements

Must be at least 18 years of age by the start of employment
4-year Bachelor’s Degree, preferably in Marketing, Advertising, Communications or closely related field
Minimum five (5) years previous experience in influencer marketing, brand marketing, entertainment marketing or closely related field
Possess strong communication skills, both written and verbal, and effectively work well with others in a collaborative, respectful manner
Proven ability to build relationships and work effectively across departments
Strong time management and organizational skills with capacity to handle high volumes of detailed work, multi-task and manage projects on strict deadlines
Comfortable interfacing with senior leadership and high-profile talent
Deep understanding of social media platforms, YouTube, influencer trends, and digital storytelling
Strategic thinker with strong attention to detail and execution
Maintain professional demeanor with a high degree of discretion, integrity, and accountability
Able to work flexible hours including evenings, weekends, holidays and extended hours as required by the baseball schedule
Able to travel as needed
Minimum physical requirements: able to travel to and gain access to various areas of the ballpark for prolonged periods of time during games and events; able to lift and transport up to 25 pounds
As a condition of employment, you must successfully complete all post-offer, pre-employment requirements, including but not limited to a background check

Nice To Haves

Experience working in sports, entertainment, or lifestyle brands a plus
Strong knowledge of the San Diego market and existing relationships with San Diego-based influencers strongly preferred
Fluently bilingual in English/Spanish a plus

Responsibilities

Develop and lead the Padres’ influencer marketing strategy, aligning with broader Padres brand, fan engagement, special events and marketing goals
Identify, recruit, and manage relationships with local, national, and global influencers across multiple content platforms
Oversee the outreach, onboarding, and hosting of influencers at Petco Park, ensuring a premium and high touch ballpark experience
Coordinate influencer visits, including game attendance, behind-the-scenes access, special events, and curated experiences
Collaborate cross-functionally with Marketing, Communications, Social Media, Community Relations, Finest Collective, Baseball Operations, and Ballpark Operations departments
Work collaboratively with players and baseball operations staff to facilitate influencer and player meet-and-greet opportunities when appropriate
Serve as a primary Padres point of contact for influencers and content creators, building and maintaining professional, long-term relationships
Track, analyze, and report on influencer campaign performance and ROI, providing insights and recommendations
Ensure all influencer partnerships comply with MLB policies, legal guidelines, and Padres brand standards
Manage influencer-related budgets, contractual obligations, and deliverables
Represent the Padres brand with professionalism when interfacing with senior leadership, partners, and external stakeholders
Other duties and special projects as assigned