GTM Strategist

Innovamat•San Diego, CA

2d•$90,000 - $110,000

About The Position

Innovamat is redefining how math is taught and learned— and we’re just getting started. We’re a leading global EdTech startup, with 300+ teammates across 10 countries, scaling fast and building from the ground up in the U.S. Our research-backed curriculum, intervention programs, and adaptive technology are already trusted by 27,000+ teachers in 2,600+ schools worldwide, and our momentum is accelerating. Backed by world-class thinkers like Peter Liljedahl (Building Thinking Classrooms), Innovamat sits at the intersection of learning science, product, and execution. We move quickly, test boldly, and care deeply about impact. If you like environments where ideas turn into action — and action turns into results — you’ll feel at home here. We believe math should be joyful, meaningful, and transformational — not rote memorization or worksheets. We partner closely with districts and teachers to reimagine what math classrooms can be. This is a founding-team, high-impact GTM role. You’ll be the U.S. counterpart to our Global Head of Growth Marketing, working side by side with U.S. Growth team to design and execute how Innovamat wins new districts, scales pilots, and turns traction into repeatable growth. This role sits at the intersection of Growth, Go-To-Market, and Operations— you’ll be building the growth engine behind them: the playbooks, launches, funnels, and GTM motions that power our expansion across the U.S. Your mission: turn strategy into momentum and momentum into scale. You’ll step into the highest-impact growth problems — from fixing funnel bottlenecks to launching new states — and make sure Innovamat’s U.S. growth machine runs faster, smarter, and more predictably.

Requirements

2–5 years in in a fast-paced, high-expectation environment (e.g. investment banking, consulting, private equity, engineering, operations, or high-growth startups)
You love being a strong individual contributor
You execute fast and with ownership
You’re analytical, structured, and a great problem-solver
You communicate clearly and confidently
You’re comfortable with ambiguity and speed
You care about education and real-world impact

Nice To Haves

Exposure to GTM, growth marketing, or RevOps
Experience working with senior leadership
Public sector, districts, or complex sales cycles
EdTech or mission-driven background

Responsibilities

Drive Growth & GTM Execution
Turn leadership priorities into real-world execution
Own initiatives end-to-end: plan → launch → measure → iterate → scale
Support district growth, pilots, and state expansions
Work closely with Sales, Growth Marketing, and Ops to improve funnel performance
Be close to the field: see what actually converts and why
Build Systems That Scale
Turn wins into repeatable GTM playbooks
Help move Innovamat from founder-led hustle → scalable machine
Identify and fix bottlenecks (top-of-funnel, pilot conversion, handoffs)
Build dashboards, reporting, and operating rhythms that drive better decisions
Run Strategic & Special Projects
Lead cross-functional initiatives that matter but don’t have a clear owner
Support new market and state launches
Bring clarity and momentum to messy, high-impact problems
Support GTM experimentation (messaging, channels, motions)
Partner With Leadership
Work daily with the US Leadership Team
Surface insights from the field
Make sure the most important work actually gets done

Benefits

A rare chance to help scale one of the most exciting EdTech companies in the U.S.
Direct exposure to senior leadership
Ownership of work that truly moves the business
Fast-tracked career growth into leadership, strategy, or growth
$90K - $110K, plus upside as your scope grows
5% 401(k) match
Full medical, dental & vision
22 days PTO + Christmas shutdown week
Laptop + phone
Travel, team events, and real connection