About The Position

We are seeking a strategic and hands-on GTM Data Strategist to design, maintain, and optimize the go-to-market data ecosystem. This role drives the GTM data model across multiple platforms, ensures high-quality, governed data flows, and partners with teams across marketing, sales, product, finance, and client experience. The Strategist will own data ingestion, transformation, and monitoring standards, enabling actionable insights and informed business decisions. You will collaborate with analytics stakeholders to translate business goals into data-driven strategies, supporting pipeline, revenue, and customer engagement. This position balances technical expertise with strong cross-functional influence, ensuring consistent and scalable data practices. You will also help establish documentation, governance, and enablement programs to promote adoption, compliance, and continuous improvement across the organization.

Requirements

  • Bachelor’s degree in Information Systems, Data Management, Analytics, Business, or related field; advanced coursework or certifications a plus.
  • 5–8+ years of experience in data strategy, analytics, or operations within B2B SaaS or technology environments.
  • Hands-on experience with GTM technologies including CRM, Marketing Automation, ABM, CPQ, data integration tools, and BI/data visualization platforms.
  • Deep understanding of GTM data, including targeting, engagement, journeys, pipeline, forecasting, and renewals/expansion.
  • Strong data modeling, architecture, and semantic layer knowledge.
  • Expertise in data operations: pipeline management, quality monitoring, governance, and release/change management.
  • Excellent documentation, facilitation, and stakeholder management skills; ability to drive cross-functional alignment.
  • Familiarity with account-based strategies, multi-stage journey models, and cross-system integrations.
  • Minimal travel requirements (~12 days/year), with occasional team gatherings.

Responsibilities

  • Own and maintain the GTM data model across CRM, MAP, ABM, CPQ, event platforms, and BI systems.
  • Establish and enforce standards for data ingestion, schema management, transformation, lineage, release/change management, and monitoring.
  • Design and implement proactive data quality programs, including validation, deduplication, and audits; identify and close data gaps.
  • Translate business requirements into scalable data designs and integration specifications across GTM systems, including field mapping, identity resolution, and error handling.
  • Ensure alignment of key objects and processes from engagement to order/contract, collaborating with product, finance, and delivery teams.
  • Partner with analytics teams to enable certified, self-service datasets, semantic layers, and durable data structures.
  • Publish and maintain documentation, data dictionaries, runbooks, governance policies, and training materials to drive adoption and compliance.
  • Define guardrails for data retention, consent, and usage, ensuring compliance with privacy and regulatory standards.

Benefits

  • Competitive salary and performance-based incentives.
  • Flexible work arrangements and supportive environment.
  • Comprehensive healthcare, wellness, and retirement benefits.
  • Paid time off, company holidays, and flexible schedules.
  • Professional development, certifications, and training opportunities.
  • Opportunity to influence and shape GTM data strategy across multiple business functions.
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