GTM Lead

AngelList•San Francisco, NY

13d•$170,000

About The Position

We exist to accelerate innovation by increasing the number of successful startups in the world. We want to give more people the opportunity to participate in the venture economy by building the financial infrastructure that makes it possible for more people to invest in world changing startups, and build tools for startups that help them run their operations so they can focus on building. AngelList is the nexus of venture capital and the startup community. We support over $171B+ assets on our platform, and we’ve driven capital to over 13,000 startups. 57% of top-tier U.S. VC deals involve investors on AngelList. While our scale is large, our ambitions are even larger – we’re innovating on the financial infrastructure for venture investors and the startups they invest in. Come build with us. About the Role USVC is building a retail brand for venture capital. We're on a mission to make startup investing accessible to millions of people who have historically been locked out of the asset class. The GTM Lead will serve as the co-founder for growth: a full‑spectrum brand and performance marketer focused on building a durable franchise. You’ll own the full growth marketing stack across brand and performance. You’ll be responsible for building the USVC brand, leading investor education, and cultivating awareness and engagement via usvc.com , partners, and other approved channels. You will steward the entire marketing funnel, in close collaboration with product, legal, and compliance. Your remit includes all direct-response levers as well as brand storytelling. This is a senior, high-trust role. You must be deeply fluent in the compliance frameworks surrounding marketing for fintech products involving securities offerings.

Requirements

8+ years of experience in growth marketing, with leadership in a high-compliance fintech environment
Proven track record scaling consumer brands and delivering measurable growth
Deep familiarity with SEC compliance for performance marketing
Ownership mindset: you see yourself as accountable for results, not just inputs
Excellent judgment: you know where the lines are, when to escalate, and how to protect the company while shipping fast
Comfortable working from 0 – this is not an incremental role
Exceptional communication skills; you know how to tell a story, not just run an ad
Leadership experience: you’ve built or managed high-performing marketing teams

Responsibilities

Drive user growth across direct and partner channels to hit user growth and AUM targets
Build and execute full-funnel growth strategy across brand, performance, and lifecycle
Own messaging and creative development for usvc.com and external campaigns
Launch and optimize paid acquisition across search, social, display, and emerging platforms
Develop and scale referral and influencer programs to drive high-intent traffic
Manage PR, podcast, and earned media efforts to drive top-of-funnel awareness
Lead experimentation for on-site conversion; collaborate closely with Product on user journey
Manage and mentor the Distribution team responsible for partner channels