GTM Engineer

GitKraken•Scottsdale, AZ

47d•Hybrid

About The Position

GitKraken is seeking a GTM Engineer to join the marketing team to design, manage, and administer scalable systems that drive go-to-market efficiency. In this hands-on role, you'll bridge our technical product capabilities and our go-to-market execution, creating scalable processes that minimize manual work and unlock revenue bottlenecks. You'll serve as the technical architect of our HubSpot ecosystem, building automation workflows and ensuring data quality that enables our Sales, Marketing, Customer Success, Product, and Product Marketing teams to focus on what they do best - growing our business and delighting developers.

Requirements

3+ years of hands-on HubSpot CRM administration experience across multiple hubs
Proven track record of building complex automated workflows and custom-coded actions
Experience with HubSpot's Data Quality Command Center and governance best practices
Proficiency with RESTful APIs and integration platforms like Zapier or Tray.io
Experience connecting CRMs with developer tools and/or product analytics platforms
2-4 years in RevOps, Marketing Operations, or similar GTM-focused technical roles
Deep understanding of SaaS metrics, buyer journeys, and B2B revenue processes
Track record of identifying process bottlenecks and implementing scalable solutions
Sales and renewals pipeline and reporting
Marketing & demand conversion performance management and attribution
Ability to work effectively across Sales, Marketing, Customer Success, and Product teams
Strong documentation skills for creating process guides and training materials
Systematic problem-solving approach with a bias toward action and continuous improvement

Nice To Haves

HubSpot certifications (Revenue Operations, Marketing Software, Sales Software)
Experience with developer-focused SaaS products and technical buyer personas
Background with AI-powered automation tools and predictive analytics

Responsibilities

Serve as the primary HubSpot administrator across all hubs (Sales, Marketing, Service, Operations), maintaining system health and optimizing performance
Build sophisticated automated workflows that eliminate manual tasks and reduce context switching for our GTM teams
Design and implement custom-coded actions and advanced automations to streamline complex multi-step processes
Configure seamless integrations between HubSpot and our developer tooling tech stack through APIs and native connections
Connect HubSpot to our AI systems (Claude and ChatGPT) to bring the power of this data into our AI workflows.
Establish and maintain bulletproof data quality standards using HubSpot's automation tools and validation rules
Build comprehensive reporting dashboards that provide actionable insights across the entire customer journey
Create automated data enrichment workflows, utilizing Clay, that keep our prospect and customer information fresh and actionable
Design dynamic routing logic to ensure leads reach the right team members at the right time
Build automated renewal and upsell workflows with proper pipeline management and forecasting
Implement intelligent lead scoring and propensity to buy models based on firmographic, demographic, product engagement, and behavioral indicators
Develop attribution models that accurately track the customer journey from awareness to advocacy
Support direct users and indirect stakeholders across our entire GTM organization
Create training materials and conduct knowledge-sharing sessions for new processes and system updates
Collaborate with our Product team to integrate usage analytics for better lead qualification and customer health scoring
Create proper campaign tracking and attribution across all touchpoints

Benefits

Competitive compensation with annual performance-based pay increases
Flexible Paid-Time-Off Policy & paid company holidays (chosen by our employees)
Generous paid parental leave
Pet insurance plan (with no exclusions)
Health, dental, and vision insurance with competitive employer cost-sharing
Modern, fully equipped offices designed to maximize productivity in a hybrid environment
Great Place to Work Certified
Paid career development opportunities, audiobook subscriptions, and mentorship
401(k) retirement plan plus company matching
Company paid domestic trip after your 1-year anniversary & an international trip every 5 years