GTM Engineer - India (Remote)

PriceLabs•Chicago, IL

13d•Remote

About The Position

As a GTM Engineer, you will join the Marketing Infrastructure and Technology team to become the architect of our next chapter of growth. You won't just be writing code; you will be building the engine that powers our entire customer acquisition and retention strategy. Your primary aim will be to leverage technology to automate workflows, unify our data, and deliver world-class digital experiences. You will champion the adoption of AI throughout the Marketing Department and foster an environment where technical innovation drives marketing efficiency. Architect Next-Gen Web Experiences & Conversion Engines: Drive a new Web Stack: Take ownership of building and maintaining our new, high-performance website built on NextJS and Sanity headless CMS. Drive Conversion Rate Optimization (CRO): Go beyond content architecture to lead the technical implementation of our CRO efforts. Deploy A/B testing frameworks and experimentation layers that allow us to systematically test hypotheses and improve sign-up conversion rates. SEO Infrastructure: Collaborate with the Organic & SEO team to ensure a cohesive search marketing strategy and technical best practices are baked into our infrastructure. Pioneer AI-Driven Personalization & Automation: Build AI Agents: Design and build AI agents and automated workflows—utilizing tools like n8n—to streamline outbound email, localization, and asset creation. Personalize at Scale: Ensure automation drives relevance by programming agents to dynamically personalize outreach based on prospect behavior and firmographics. Champion Innovation: Champion the adoption of AI to boost performance and, when necessary, dive deep into the data yourself to find real efficiencies. Stay on the cutting edge of the rapidly evolving AI landscape. Continuously evaluate emerging tools, frameworks, and platforms—running quick POCs to assess viability and deploying winning solutions fast. The Unified Database: Unified Data Strategy: Build and maintain a "Unified Database" that acts as the single source of truth for the customer lifecycle, from cold prospect to churned user. Supercharge Operations with Internal Tooling: Internal Tools: Help the department work more productively by building internal self-serve tools and dashboards. Empower the Team: Empower non-technical team members to launch campaigns, query user segments, or access complex data without requiring constant engineering support. Workflow Automation: Automate manual administrative tasks to free up the team for creative and strategic work. Team Collaboration and Communication: Collaborate with other marketing team members, as well as success, sales, and product teams, to ensure integrated and cohesive marketing strategies. Communicate effectively with internal teams to ensure the success of technical initiatives.

Requirements

Experienced Developer: You have strong programming and engineering skills, specifically with NextJS/React and Javascript, with a solid understanding of DevOps (Hosting and DNS).
AI-Native Tinkerer: You're deeply curious about AI and actively experiment with new tools and models as they emerge. You don't just follow tutorials—you explore what's possible, adapt quickly when the landscape shifts, and have a bias toward shipping working solutions over waiting for the "perfect" approach.
Proactive Self-Starter: You are a proactive, self-starter who can handle ambiguity. You don't need a detailed spec sheet to get started; you see a problem and build a solution.
Remote-Ready: You possess excellent communication and interpersonal skills and are comfortable handling remote work.
Problem Solver: You have superior problem-solving abilities and the ability to think "outside the box" to bridge the gap between technical constraints and marketing goals.

Nice To Haves

Experience with AI/automation tooling (n8n, LangChain, Claude, or similar)—but more importantly, a demonstrated ability to pick up new tools quickly.
Experience with Sanity or similar headless CMS environments.
SQL skills are a huge plus to find insights that others miss.
A GitHub repository (or similar) showcasing AI automations, agents, or experiments you've built—we'd love to see proof of work!

Responsibilities

Drive a new Web Stack: Take ownership of building and maintaining our new, high-performance website built on NextJS and Sanity headless CMS.
Drive Conversion Rate Optimization (CRO): Go beyond content architecture to lead the technical implementation of our CRO efforts. Deploy A/B testing frameworks and experimentation layers that allow us to systematically test hypotheses and improve sign-up conversion rates.
SEO Infrastructure: Collaborate with the Organic & SEO team to ensure a cohesive search marketing strategy and technical best practices are baked into our infrastructure.
Build AI Agents: Design and build AI agents and automated workflows—utilizing tools like n8n—to streamline outbound email, localization, and asset creation.
Personalize at Scale: Ensure automation drives relevance by programming agents to dynamically personalize outreach based on prospect behavior and firmographics.
Champion Innovation: Champion the adoption of AI to boost performance and, when necessary, dive deep into the data yourself to find real efficiencies. Stay on the cutting edge of the rapidly evolving AI landscape. Continuously evaluate emerging tools, frameworks, and platforms—running quick POCs to assess viability and deploying winning solutions fast.
Unified Data Strategy: Build and maintain a "Unified Database" that acts as the single source of truth for the customer lifecycle, from cold prospect to churned user.
Internal Tools: Help the department work more productively by building internal self-serve tools and dashboards.
Empower the Team: Empower non-technical team members to launch campaigns, query user segments, or access complex data without requiring constant engineering support.
Workflow Automation: Automate manual administrative tasks to free up the team for creative and strategic work.
Collaborate with other marketing team members, as well as success, sales, and product teams, to ensure integrated and cohesive marketing strategies.
Communicate effectively with internal teams to ensure the success of technical initiatives.

Benefits

Work with an industry-leading product that has thousands of customers worldwide, and our customers love the product! (NPS in the 70s, Customer reviews here)
Work with a global team (18 countries and counting) of passionate individuals that accept open communication, empowerment, and a shared focus on customer success.
We are a freemium product, so marketing leads the charge on customer acquisition.
We are a remote-first organization and accept work from home as the norm.
PriceLabs is an equal opportunity employer. We are committed to providing equal opportunity in all aspects of employment. We do not discriminate on the basis of race, colour, religious creed, national origin, ancestry, sex, age, veteran status, marital status or physical challenges.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume