GTM Data & Analytics Manager

DBA Carta, Inc.•San Francisco, CA

45d

About The Position

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta's platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta's Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure. Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don't work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta's software for the Office of the Fund CFO does just that - it's a new category of software to make private markets look more like public markets - a connected ERP for private capital. For more information about our offices and culture, check out our Carta careers page. At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a GTM Analytics Manager, you'll work to: Act as a thought partner to senior GTM leaders, owning analytical workstreams that inform our most critical revenue-driving decisions ranging from sales strategy and pipeline forecasting to segmentation, pricing, and campaign effectiveness. You'll bring a consultative mindset, technical rigor, and business acumen to drive high-impact outcomes. Own analysis of sales performance, marketing impact, customer acquisition and retention, and operational efficiency. Provide forward-looking insights to GTM and executive stakeholders. Build and maintain scalable models for forecasting, pipeline health, conversion funnel diagnostics, and headcount/resource allocation. Work closely with senior leaders in Sales, Marketing, Product, and Customer Success to shape strategy using data-driven insights. Act as a trusted advisor in executive forums and strategic planning sessions. Develop compelling narratives and visualizations to support monthly business reviews The GTM Data and Analytics team is responsible for delivering analysis and reporting that provide leaders with deep visibility into the performance of Carta's GTM strategy. The team also equips teams with tools that help monitor their progress, identify key opportunities, and stay aligned with targets. Beyond reporting and enablement, the team serves as a strategic advisor, helping interpret insights and shape strategies to support Carta's ambitious growth objectives.

Requirements

4+ years of experience in GTM analytics, business operations, strategic finance, or consulting, ideally in a B2B SaaS or fintech environment
Track record of influencing executive stakeholders through data-driven insights and strategic thinking
Advanced analytical toolkit: strong SQL and Excel skills; experience with BI tools
Deep understanding of SaaS metrics (ARR, CAC, CLTV, funnel conversion, churn, etc.) and how they inform strategic decisions
Highly self-directed and proactive; thrives in fast-paced, ambiguous environments
Strong business judgment with the ability to connect the dots between quantitative data and business outcomes
Excellent written and verbal communication skills, with a gift for simplifying complex ideas for diverse audiences

Responsibilities

Act as a thought partner to senior GTM leaders, owning analytical workstreams that inform our most critical revenue-driving decisions ranging from sales strategy and pipeline forecasting to segmentation, pricing, and campaign effectiveness.
You'll bring a consultative mindset, technical rigor, and business acumen to drive high-impact outcomes.
Own analysis of sales performance, marketing impact, customer acquisition and retention, and operational efficiency. Provide forward-looking insights to GTM and executive stakeholders.
Build and maintain scalable models for forecasting, pipeline health, conversion funnel diagnostics, and headcount/resource allocation.
Work closely with senior leaders in Sales, Marketing, Product, and Customer Success to shape strategy using data-driven insights. Act as a trusted advisor in executive forums and strategic planning sessions.
Develop compelling narratives and visualizations to support monthly business reviews

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