GTM Campaign Manager

Filevine•Salt Lake City, UT

About The Position

Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. Weâre also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our fieldâwe are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc. Our Mission Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale. Role Summary: The GTM Campaigns Manager is responsible for leading new GTM motions from discovery through post-launch optimization. Youâll own GTM strategy, documentation, launch planning, performance analysis, and iterationâensuring every campaign is grounded in customer insight, competitive context, and clear messaging. This role blends strategy, execution, and project management, with a strong emphasis on insight-driven marketing and cross-functional alignment.

Requirements

3+ years of experience in GTM, campaign management, product marketing, or lifecycle marketing
Proven experience owning end-to-end GTM motions
Strong strategic thinking paired with hands-on execution
Excellent project management skills and comfort running complex, cross-functional initiatives
Deep curiosity about customers, markets, and competitive dynamics
Experience working with Sales, Product, Enablement, and Customer Success teams
Strong written and verbal communication skills
Comfort working with data, insights, and performance metrics to guide decisions

Nice To Haves

Experience in SaaS or B2B technology is nice to have
Familiarity with Gong, SparkToro, ClickUp, and GTM enablement tools is nice to have
Experience supporting multi-product or platform launches is nice to have

Responsibilities

Partner with Product Managers to understand product capabilities, roadmap, and use cases; establish feedback loops for beta insights, adoption reporting, sales calls, and competitive intelligence.
Conduct audience/market research (e.g., SparkToro) and competitor analysis to define ICP, messaging, and differentiation strategies.
Own GTM documentation, including ICP (with Rev Ops/Product), messaging/positioning, use-case definitions, channel/tactic selection, collateral plans, timelines, alignments, and performance metrics/dashboards.
Build and execute GTM launch strategies for products/features, including beta campaigns, webinars, upsell/expansion, prospecting, demand gen, and case studies.
Define content strategies across formats (videos, whitepapers, ebooks, one-pagers, blogs, webinars, training); manage creative requests and ensure messaging consistency.
Align with channel owners for coordinated execution across email, paid, organic, enablement, and in-product experiences.
Manage GTM projects via Gantt charts in ClickUp, standups, cross-functional check-ins, and communications to keep launches on track amid shifting priorities.
Lead post-launch reviews with win/loss analysis (Gong transcripts), performance metrics, and insights to identify top messages/channels/assets.
Translate performance data into iterations: refine messaging, test new channels/tactics, deploy plans, and optimize ongoing GTM motions.
Analyze sales calls (Gong) for pain points, objections, and personas; produce battlecards, SWOTs, and GTM recommendations; centralize competitor intel documentation.