Campaign Brand Manager-GTM
About The Position
Church & Dwight is seeking a Campaign Brand Manager to join our team. As Brand Manager, Go-to-Market, you'll architect and ignite the strategies that bring the Hero brand to life by building launches that are unapologetically bold, authentically Hero, and deeply resonant with the communities we serve. About the Role The Campaign Brand Manager will own the strategic vision, craft the narratives, and rally cross-functional teams to transform ambitious ideas into brand-defining moments that ripple across every touchpoint. From initial concept through retail activation to digital conversation, you'll ensure every launch moves with velocity and lands with impact. This role lives at the crossroads of brand vision, consumer intelligence, creative firepower, and commercial execution—shaping how Hero captivates audiences across channels and wins at retail. Work Environment Hybrid: This is a hybrid role based in Ewing, NJ and requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.
Requirements
- BA/BS required; MBA strongly preferred
- 6–8 years steering brand management or go-to-market initiatives (Beauty, CPG, or lifestyle category experience highly valued)
- Ability to be present and work from our local office during core hybrid days (Tuesday, Wednesday, & Thursday) to support team meetings and in-person meetings. (3 days in office, 2 days remote)
- Track record of delivering multi-faceted launches from conception through market success
- Equally comfortable architecting high-level strategy and rolling up sleeves for tactical execution—you navigate between vision and details with ease
- Strong grasp of consumer insights, cultural currents, and the digital landscape
- Analytical precision paired with creative instinct—you appreciate a well-crafted brief and a boundary-pushing concept in equal measure
- Moves quickly, finds solutions resourcefully, collaborates generously, and operates confidently amid ambiguity
- A creator's mentality—you build the path forward rather than waiting for someone to draw it.
Responsibilities
- Architect Launch Excellence: Own the full go-to-market journey for hero initiatives from strategic positioning and creative direction through market activation and performance evaluation
- Fuel Brand Momentum & Commercial Success: Collaborate with Innovation, Creative, Sales, Digital, Integrated Communications, Finance, and Legal to build and deploy plans that drive both business results and genuine brand affinity
- Craft Compelling Narratives: Transform product strategies into magnetic creative platforms and campaign stories that spark connection across diverse audiences and markets
- Lead Flawless Execution: Synchronize cross-functional partners around launch timelines, asset delivery, and activation roadmaps to ensure cohesive execution and unified brand presence at every consumer touchpoint
- Bridge Insights and Innovation: Distill consumer data, behavioral patterns, and cultural movements into sharp insights that shape strategy and fuel breakthrough thinking
- Steward Budget with Precision: Manage marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact
- Rally and Energize: Deliver presentations that align internal stakeholders and external collaborators, building enthusiasm and commitment around transformative ideas
Benefits
- medical
- dental
- vision
- basic life insurance
- paid vacation and sick time
- Paid Parental Leave
- paid holidays
- floating holidays
- vacation days
- 401k retirement plan (with company match and profit-sharing)
- Discounted Employee Stock Purchase Plan
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What This Job Offers
Job Type
Full-time
Career Level
Manager
