GTM Associate

Valence•New York, NY

About The Position

In this role you'll be the commercial bridge between our marketing team and the revenue engine — translating event and marketing activity into measurable pipeline outcomes. You'll own the strategic and communications layer across our event programs: building the right audiences, crafting compelling invite copy, and ensuring post-event momentum converts to real business. This role is ideal for someone who's equal parts project manager and storyteller—obsessed with details, allergic to loose ends, and energized by working at high velocity. This is an early, high-impact role on a small, elite marketing team operating at startup velocity. You'll sit at the intersection of content, operations, and commercial strategy — partnering directly with the commercial teams to turn events and community into a growth flywheel.

Requirements

3+ years of experience post-graduation in marketing, growth, or a commercial/customer-facing role (startup experience preferred).
Natural commercial instinct — you think in terms of pipeline and relationship ROI, not just campaign metrics.
Strong copywriter who can write compelling event invites, sharp follow-up emails, and landing pages for C-suite and CHRO audiences without sounding generic.
Comfortable navigating CRM data (HubSpot/Salesforce), building targeted lists, and understanding pipeline stages.
Skilled at audience segmentation — slicing a target universe by account tier, persona, industry, and relationship stage.
Concise, structured communicator who leads with the headline and doesn't over-explain.
Proactive relationship builder who's genuinely curious about Sales and CS priorities — not just transactional.
AI Savviness & Continuous Learning — A proactive curiosity to explore and adopt AI tools that enhance workflow efficiency, automate manual tasks, and improve the quality of marketing outputs.
Thrives in ambiguity without waiting for perfect information.
Low ego, high ownership — collaborative enough to work across multiple domains, confident enough to push back when needed.

Responsibilities

Serve as the marketing team's dedicated commercial partner to our commercial teams — understanding pipeline priorities and translating them into event programming and audience decisions.
Own event communications end-to-end: invite copy, landing pages, email sequences, and post-event follow-up messaging tailored to senior enterprise audiences.
Build and manage event audience strategy — identifying, segmenting, and engaging the right people for each program, not just maximizing volume.
Own post-event follow-up strategy: ensure leads are routed, warm intros happen, and event momentum converts to pipeline activity.
Develop a community marketing function over time — curating peer connections and creating high-value touchpoints between events.
Maintain a feedback loop between commercial outcomes and marketing activity, helping the team understand what's actually working.
Collaborate with content, social, and ops team members to ensure event messaging is sharp, audience-specific, and on-brand.
Partner with the Events Lead to own the full events calendar and drive end-to-end field marketing logistics and operations.
Run end-to-end logistics for webinars, including platform setup, speaker coordination, and technical run-of-show
Own work-back plans and timeline management across a high volume of concurrent events