Growth Organization Intern - Lifecycle Marketing
About The Position
As a Growth Organization Intern - Lifecycle Marketing at Docusign, you will contribute to the vision, strategy, and execution of key initiatives within Lifecycle Marketing, focused on building a comprehensive content inventory and an AI-powered 90-day A/B testing roadmap. You will collaborate closely with experienced Growth Marketing team members, as well as stakeholders across engineering, design, marketing, and customer success, to deliver scalable, on-brand solutions that streamline testing, accelerate creative development, and improve customer engagement across lifecycle touchpoints. This position is an individual contributor role reporting to the VP, Growth Development & Operations.
Requirements
- Currently pursuing a Bachelor’s degree in Marketing, Business, Communications, or a related field
- Expected graduation in December 2026 or May/June 2027
- Analytical and problem-solving skills, with the ability to make data‑driven decisions
- Experience with modern collaboration and project management tools such as Slack, Google Docs, Google Sheets, Google Slides, and Asana or Jira
Nice To Haves
- Excellent written and verbal communication skills
- Passion for lifecycle marketing, customer experience, and data‑informed creativity
- Familiarity with email/lifecycle marketing concepts (journeys, segments, A/B testing) and basic ESP workflows (e.g., Braze, Iterable, SFMC, Marketo)
- Experience building structured spreadsheets, prioritization frameworks, or simple scoring models
- Comfort using AI tools for responsible ideation and drafting, with human‑in‑the‑loop quality review
- Basic understanding of accessibility best practices and UTM tagging conventions
- Ability to synthesize stakeholder feedback and present concise recommendations to cross‑functional teams
Responsibilities
- Assist in preparing presentations, project readouts, and handoff materials for stakeholders
- Audit and inventory lifecycle content (email, push, in‑app) into a structured spreadsheet (journey, audience, touchpoint, theme, value prop, CTA, length, last updated, non‑PII performance snapshot)
- Build a message matrix by lifecycle stage (welcome, activation, expansion, win‑back), highlighting gaps and redundancies
- Collaborate cross-functionally with Marketing Operations, Lifecycle Marketing, Regional Marketing, Growth Marketing, CRM/ESP owners, and Analytics to deliver an innovative, prioritized A/B testing roadmap
- Define and apply a simple scoring model (reach x impact x confidence / effort) to rank test opportunities; facilitate a 45‑minute working session to align on priorities
- Partner with Brand and Legal to apply voice guardrails and compliance requirements to planned tests
- Use approved AI tools to draft 8–10 example variants for the top 3 planned tests (subject lines, CTAs, short copy blocks), ensuring human review and edits prior to handoff
- Create a subject line and CTA test bank (50 ideas organized by angles such as urgency, benefit, curiosity)
- Draft a measurement plan and 30/60/90‑day test calendar; coordinate with CRM owners to stage at least two tests in the ESP or deliver ready‑to‑launch assets
- Engage with Customer Success and Product Marketing to gather insights that inform hypotheses and messaging priorities
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What This Job Offers
Career Level
Intern
