Growth Media Manager - Mobile (Contractor)

PlayStation Global•San Mateo, CA

4d•$56 - $84•Remote

About The Position

Why PlayStation? PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Growth Media Manager - Mobile (Contractor) Remote Please note, this is a 6-month temporary position, through our Staffing Partner, DZX. Are you looking to challenge yourself and help PlayStation build its mobile User Acquisition capabilities from its foundation? The Growth Media Manager – Mobile will be responsible for tactical planning and media activation for Sony Interactive Entertainment’s (SIE) upcoming mobile titles. This individual will be working closely with the Mobile Games Marketing team and the Director of Growth Media to develop & execute UA strategies throughout our mobile titles’ lifecycle, including GEO-beta, worldwide launch, and live operations. Working with a leading mobile agency, the ideal candidate will have a proven track record in planning and executing impactful paid media campaigns, particularly with mobile games. The ideal candidate will also need to be highly analytical & strategic, being able to interpret campaign results and offer campaign optimization insights to impact ROAS.

Requirements

3+ years of paid media experience for mobile games, particularly in campaign management with all key digital platforms (Google, Meta, ASA, programmatic & DSPs, and mobile ad networks).
Experience building mobile UA plans and optimizing campaign executions.
Highly analytical and ability to interpret & translate campaign results into action.
Experience collaborating with cross-functional and cross-organizational teams.
Naturally inquisitive and able to identify challenges (and offer solutions) that others may have overlooked.

Nice To Haves

Understanding and passion for mobile games ecosystem a huge plus.

Responsibilities

Collaborate with our mobile UA & marketing agency to manage campaign planning, tactical executions, and optimizations to ensure campaign success.
Drive performance of all UA campaigns across SANs (Meta, Google, ASA), mobile video networks, and programmatic partners/DSPs, with emphasis in optimizing campaigns based on ROAS targets.
Lead agency & vendor management, working with our partners to drive performance campaigns, optimize front-funnel creatives, and ultimately drive growth for our mobile apps.
Setup and manage our measurement & attribution capabilities (MMP/Appsflyer, Firebase, Meta) and own all calibrations for them, including initial setup, tracking links, and AEO calibrations & testing.
Build reporting & analysis, working with cross-functional analytics team, to report on campaign performance and inform our media mix, geo, and budgeting strategies.
Partner with our Mobile Games Marketing team to create and scale our mobile creative development & pipeline for static, video, playable, and other formats.
Own all operational workstreams for UA, including partner/vendor contracts, invoicing, spend management, and all data/performance reporting.