Growth Marketing Specialist (Remote, East Coast Preferred)

Jaggaer•Durham, NC

5d•Remote

About The Position

Overview JAGGAER is leading the Autonomous Commerce revolution, a self-governing B2B commerce experience between buyers, suppliers, things (IoT), and partners. Leveraging AI and machine learning, our intelligent procurement solutions provide enterprise buyers and suppliers with smart-match recommendations that align buyer needs with supplier capabilities. Our solutions autonomously execute many repetitive, behind-the-scenes tasks to facilitate enterprise commerce. We are over 1,300 employees strong, all focused on customer success. For more information, visit www.jaggaer.com We are looking for an enthusiastic Growth Marketing Manager to join our Americas Growth Marketing team and provide creative ideas to help achieve our business goals for our installed base account management sales team. This role reports directly to the VP, Growth Marketing and is responsible for developing and managing industry-specific, account-based regional demand generation campaigns to cross-sell and up-sell into in-market customer accounts, build pipeline and accelerate opportunities to close. This position will collaborate closely with JAGGAER's sales, sales development, product, marketing operations, regional marketing teams, external agencies and vendors to plan and execute. The ideal candidate will be proficient in strategizing and executing industry-specific multi-channel campaigns and in partnering closely with account management teams on targeted account-based experiences (ABX). Principal Responsibilities Responsibilities: Liaise between sales, solutions consulting, product marketing, and customer success to drive mid-to-late stage pipeline and expand footprint with existing enterprise customers. Closely integrate with sales executives, supporting the needs of their industry and territory and driving the strategic direction and execution of account-based experience (ABX) strategies Drive JAGGAER's demand generation and sales goals through key regional field and industry activities, such as buying intent-driven account-based marketing (ABM) campaigns and content experiences, tradeshows and hosted events, webinars and time-bound digital marketing campaigns Project manage a wide range of deadline-sensitive digital marketing initiatives from ideation through completion that align to the customer’s buying journey Plan, coordinate, execute and report on all regional in-person and virtual events, and tradeshows where JAGGAER participates. Leverage 6sense ABM automation platform to identify and monitor buyer intent keywords to orchestrate buyer intent-driven campaigns to segmented audiences at scale Foster relationships and maintain direct alignment with regional sales teams in terms of pre, during, and post-campaign goals and performance Work directly with key agencies, technology partners, and trade organizations to coordinate and execute paid media and sponsored lead-gen activities Collaborate with the Content team to develop campaign-specific assets and industry messaging (i.e. creative and content for social media and paid ads, email nurturing, landing pages, field outreach, content syndication, content hubs, direct mail, etc.) Identify and manage paid media opportunities with industry publications, associations, industry influencers and other third parties that influence in-market opportunities Sales enablement including developing 1:1 account-based content hubs to accelerate active sales cycles Deliver closed-loop marketing reporting, dashboards, and analysis on campaign performance and pipeline and revenue attribution

Requirements

Bachelor's degree in Marketing, Advertising, Communications or related field
6-8 years of B2B demand generation, field marketing and digital marketing experience; specific experience in Account-Based Marketing preferred
Advanced experience with an ABM/ABX platform (e.g. 6sense, DemandBase) and intent data providers (HG Insights, G2) to orchestrate buyer intent-driven campaigns preferred
Knowledge of best practices in B2B marketing automation (Salesforce + Pardot preferred)
Track record of consistently delivering measurable results and making data driven decisions
Proven experience working with sales teams
Demonstrated analytical approach, understanding of core marketing and pipeline metrics
Ability to work independently with strong organizational, prioritization, project management, time management, and execution skills
Up to 15% of travel domestically (and perhaps internationally) is expected
Exceptional written and verbal communication skills, and work ethics

Nice To Haves

Enterprise SaaS supply chain or procurement marketing experience is a major plus
Experience leveraging content hubs/experiences tailored to the buyer’s journey and social advocacy tools (e.g. Oktopost) to drive account engagement is a plus

Responsibilities

Liaise between sales, solutions consulting, product marketing, and customer success to drive mid-to-late stage pipeline and expand footprint with existing enterprise customers.
Closely integrate with sales executives, supporting the needs of their industry and territory and driving the strategic direction and execution of account-based experience (ABX) strategies
Drive JAGGAER's demand generation and sales goals through key regional field and industry activities, such as buying intent-driven account-based marketing (ABM) campaigns and content experiences, tradeshows and hosted events, webinars and time-bound digital marketing campaigns
Project manage a wide range of deadline-sensitive digital marketing initiatives from ideation through completion that align to the customer’s buying journey
Plan, coordinate, execute and report on all regional in-person and virtual events, and tradeshows where JAGGAER participates.
Leverage 6sense ABM automation platform to identify and monitor buyer intent keywords to orchestrate buyer intent-driven campaigns to segmented audiences at scale
Foster relationships and maintain direct alignment with regional sales teams in terms of pre, during, and post-campaign goals and performance
Work directly with key agencies, technology partners, and trade organizations to coordinate and execute paid media and sponsored lead-gen activities
Collaborate with the Content team to develop campaign-specific assets and industry messaging (i.e. creative and content for social media and paid ads, email nurturing, landing pages, field outreach, content syndication, content hubs, direct mail, etc.)
Identify and manage paid media opportunities with industry publications, associations, industry influencers and other third parties that influence in-market opportunities
Sales enablement including developing 1:1 account-based content hubs to accelerate active sales cycles
Deliver closed-loop marketing reporting, dashboards, and analysis on campaign performance and pipeline and revenue attribution