Growth Marketing Specialist

Florida Central Credit Union•Tampa, FL

About The Position

Growth Marketing Specialist Role: The Marketing Growth Specialist supports the execution of strategic marketing initiatives that promote the Floridacentral Credit Union’s products, services, and brand. This role plays a key part in increasing member engagement, supporting loan and deposit growth, and strengthening community presence. The ideal candidate is creative, organized, and analytical, with a strong understanding of digital marketing, CRM platforms, and performance analytics—while operating in a highly regulated financial environment. Major Duties and Responsibilities: Monitor and analyze campaign performance using tools such as HubSpot, Google Analytics, social media insights, and email reporting dashboards. Measure contribution to loan and deposit growth through marketing supported campaigns, growth in digital adoption (online banking enrollment, e-statements, digital services) and membership growth supported by marketing initiatives. Track website performance metrics including traffic, conversions, engagement, and form submissions. Prepare reports and insights to evaluate campaign effectiveness and recommend data-driven improvements. Monitor industry trends, member behavior, and competitive activity to inform marketing strategies. Assist in the development and execution of integrated marketing campaigns supporting consumer and business products, including loans, deposits, and digital services. Create and manage engaging content across marketing channels, including email, websites, social media, digital advertising, and print materials. Manage and optimize the credit union’s social media presence, including content creation, scheduling, monitoring engagement, and responding to member inquiries in alignment with brand and compliance standards. Support website content updates and enhancements to ensure accuracy, usability, SEO best practices, and regulatory compliance. Support annual marketing planning efforts and campaign calendars. Utilize CRM and marketing automation tools (e.g., HubSpot) to support email campaigns, landing pages, forms, workflows, and member segmentation. Assist in managing lead capture, tracking, and reporting across marketing campaigns and digital channels. Support lifecycle marketing initiatives, including onboarding, cross-selling, retention, and member communications. Ensure all marketing initiatives and materials align with brand standards, compliance requirements, applicable state and federal regulations, including NCUA, consumer protection requirements and credit union values. Stay current on digital marketing trends, CRM best practices, and emerging tools relevant to credit unions and financial services. Must comply with all company policies and procedures, applicable laws, and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

Requirements

The ideal candidate will have a minimum of three (3) years of hands-on digital marketing experience, ideally within financial services or other regulated industries
The role also requires three (3) to five (5) years of experience working with content management systems such as WordPress, Drupal, or similar platforms.
Proven experience coordinating and executing marketing campaigns for financial products—including credit cards, loans, and deposit accounts—is preferred.
Bachelor’s degree in Marketing, Advertising, Communications, or related field.
This position requires strong verbal communication and presentation skills, with the ability to clearly present information and effectively respond to questions from employees, members, and management.
The candidate must be able to collaborate across teams and provide constructive, professional feedback to others in support of shared goals.
The successful candidate will have hands-on experience with HubSpot Marketing, including email automation, workflows, and list management, along with working knowledge of SEO, Google Analytics, and digital marketing best practices.
Proficiency with Adobe Creative Suite and/or Canva is required.
The role requires strong project management, organizational, and communication skills, with the ability to manage multiple projects, meet deadlines, and work both independently and collaboratively.
The candidate must be comfortable partnering closely with lending, operations, and leadership teams to translate products into clear, compelling member experiences.
An analytical mindset is essential, with the ability to interpret data and translate insights into improvements in funnel performance, friction reduction, growth opportunities, and conversion.
Familiarity with UX principles—including clarity, friction reduction, and conversion optimization—and the ability to apply UX thinking to websites, landing pages, email flows, and applications is required.
The ideal candidate will also demonstrate a strong understanding of digital marketing channels, including email marketing, social media, websites, and paid digital campaigns, and will be creative, organized, adaptable, and committed to member service and continuous improvement.

Nice To Haves

An understanding of credit union core systems and member data integration is a plus.

Responsibilities

Monitor and analyze campaign performance using tools such as HubSpot, Google Analytics, social media insights, and email reporting dashboards.
Measure contribution to loan and deposit growth through marketing supported campaigns, growth in digital adoption (online banking enrollment, e-statements, digital services) and membership growth supported by marketing initiatives.
Track website performance metrics including traffic, conversions, engagement, and form submissions.
Prepare reports and insights to evaluate campaign effectiveness and recommend data-driven improvements.
Monitor industry trends, member behavior, and competitive activity to inform marketing strategies.
Assist in the development and execution of integrated marketing campaigns supporting consumer and business products, including loans, deposits, and digital services.
Create and manage engaging content across marketing channels, including email, websites, social media, digital advertising, and print materials.
Manage and optimize the credit union’s social media presence, including content creation, scheduling, monitoring engagement, and responding to member inquiries in alignment with brand and compliance standards.
Support website content updates and enhancements to ensure accuracy, usability, SEO best practices, and regulatory compliance.
Support annual marketing planning efforts and campaign calendars.
Utilize CRM and marketing automation tools (e.g., HubSpot) to support email campaigns, landing pages, forms, workflows, and member segmentation.
Assist in managing lead capture, tracking, and reporting across marketing campaigns and digital channels.
Support lifecycle marketing initiatives, including onboarding, cross-selling, retention, and member communications.
Ensure all marketing initiatives and materials align with brand standards, compliance requirements, applicable state and federal regulations, including NCUA, consumer protection requirements and credit union values.
Stay current on digital marketing trends, CRM best practices, and emerging tools relevant to credit unions and financial services.
Must comply with all company policies and procedures, applicable laws, and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.