Growth Marketing Specialist

Geneo-posted 3 months ago

$70,000 - $90,000/Yr

Full-time • Mid Level

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At Geneo United, we are transforming the professional aesthetics market with non-invasive technologies that regenerate skin from within—delivering real results without downtime. Rooted in the medical-grade innovation of Lumenis® and Pollogen®, Geneo was built for the modern aesthetics practice—merging science, artistry, and proven technology to elevate the treatment experience. Our flagship treatment, Glo2Facial™, is a breakthrough in facial aesthetics that integrates RF Pro for dermal-level collagen stimulation, Oxfoliation™ to trigger natural oxygenation and renewal, and advanced ultrasound infusion of clean, EU-certified ingredients—all paired with a hands-free massage experience that supports circulation and lymphatic drainage. Geneo’s mission is to help aesthetic providers meet the growing demand for regenerative, skin-health-forward treatments that go beyond surface-level results. As the industry moves toward more natural, long-term outcomes, we’re leading the way with technologies that restore, rebuild, and reveal confident, healthy-looking skin—through every stage of life.

Execute and optimize digital campaigns across paid, owned, and earned channels (search, social, email, SMS, website).
Manage end-to-end marketing workflows in HubSpot to improve lead engagement, conversion rates, and lifecycle progression.
Build and maintain nurture sequences for MQLs, stalled leads, and consumable re-engagement.
Collaborate with Inside Sales to refine handoff processes and optimize MQL-to-SQL conversion.
Support Sr. Content Marketing Manager and the broader marketing team in executing seasonal and promotional campaigns that drive online revenue growth.
Develop and test workflows, lists, and automations within HubSpot to streamline the marketing funnel and improve customer engagement.
Track and report on campaign performance through HubSpot, Google Analytics, and other platforms, providing actionable insights.
Maintain HubSpot data integrity and contribute to the continuous improvement of marketing automation capabilities.
Execute A/B testing plans across emails, landing pages, and ad campaigns to improve conversion performance.
Partner with the content and brand team to translate campaign concepts into tactical execution across email, social, and paid media.
Support eCommerce and consumable growth campaigns on Shopify, including product promotions, retargeting, and loyalty initiatives.
Collaborate cross-functionally with Sales and Events teams to ensure digital programs support key in-person initiatives (tradeshows, lead events, trainings).

3–5 years of experience in digital or growth marketing with hands-on campaign execution.
2+ years of experience using HubSpot Marketing Hub (workflows, reporting, email automation, and list segmentation required).
Proven ability to manage paid and organic campaigns that drive measurable lead conversion or revenue growth.
Proficient in Google Analytics (GA4), ad management platforms (Meta, Google Ads, LinkedIn), and marketing attribution.
Strong analytical skills with the ability to translate data into insights and action.
Understanding of SEO, AI, UI/UX principles, and website optimization best practices.
Experience in eCommerce or subscription marketing (Shopify a plus).

Passion for aesthetics, beauty, or wellness industries.

Full health benefits including medical, dental, vision, FSAs, and HSAs.
Basic Life/AD&D and Long-Term Disability coverage at no cost.
401(K) plan with an employer match.
Facials as part of employee benefits.
Competitive base salary between $70,000 and $90,000, depending on experience and market.
Annual bonuses, paid time off, and region-specific benefits.

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