Growth Marketing Senior Manager, Direct Mail

Kin Insurance-posted 3 months ago
Full-time • Mid Level
501-1,000 employees
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Kin is redesigning insurance to be smarter, faster, and centered on the customer. We use intelligent pricing, offer seamless bundling, and make every step (from purchasing, servicing to claims) simple and friction-free, especially in the places traditional insurers often ignore. We empower people to protect what matters most, starting with their homes and expanding to all they value, in a world where climate risks, rising costs, and outdated systems leave too many behind. Our approach has fostered amazing growth, attracted marquee investors, and earned us accolades, including being named to: Built In Chicago's Best Places to Work, Midsize Companies (2021-2025), Forbes' America's Best Startup Employers (2021- 2024, Ranked #37 in 2024), Inc. 5000 Fastest-Growing Private Companies, and Forbes’ Fintech 50. Simply put, our people are what make us great – we need forward-thinking, inspired game-changers like you to join us in our mission.

  • Develop and execute a comprehensive direct mail strategy to drive new customer acquisition and brand awareness.
  • Manage end-to-end campaign execution, including audience segmentation, creative development, print production, postage, and performance tracking.
  • Collaborate with internal teams (e.g., creative, analytics, product) to ensure seamless campaign execution, measurement, and consistent brand messaging.
  • Manage and support the professional growth and development of one direct report, fostering a collaborative and high-performing environment.
  • Integrate direct mail execution into our broader marketing strategy, optimizing frequency and creative selection to fit within omnichannel top and mid-funnel campaigns.
  • Organize the monitoring and analysis of campaign performance, providing regular reports and actionable insights to optimize spend and improve ROI in conjunction with our internal analytics team and external vendors.
  • Conduct A/B testing on variables like copy, creative, formats, and list segments to continuously refine strategies and improve campaign effectiveness.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in direct mail and offline marketing.
  • Manage relationships with external agencies, printers, and list brokers as needed.
  • Manage and optimize budgets for all assigned direct mail campaigns.
  • Bachelor's degree in Marketing, Business, or a related field.
  • 7+ years of experience in growth marketing, with a strong focus on direct mail.
  • Demonstrated experience in managing and optimizing direct mail campaigns for customer acquisition and retention.
  • Experience managing monthly budgets of $500K+.
  • Proven ability to drive customer acquisition and awareness through direct mail.
  • Strong analytical skills and a data-driven approach to direct mail marketing.
  • Proficiency in marketing analytics platforms and direct mail tracking tools.
  • Excellent communication, interpersonal, and presentation skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Creative thinker with a passion for innovation and continuous improvement.
  • Comprehensive benefits program including Medical, Dental, Vision, Life Insurance and Disability Insurance options.
  • Employee Assistance Program.
  • Elective voluntary benefits such as accident insurance, hospital indemnity, critical illness, legal assistance and pet insurance.
  • Competitive salary and equity.
  • 401K with a company match of up to 4%.
  • Flexible PTO for exempt employees, along with 8 company-observed holidays.
  • Paid parental leave program that provides 100% salary continuation of up to 14 weeks for birthing parents and 8 weeks for non-birthing parents.
  • Continuing education and professional development opportunities.
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