Growth Marketing Manager

Groma • Boston, MA

144d • Remote

About The Position

Groma is redefining what it means to rent and invest in cities. As our first marketing hire, you'll lay the foundation for a marketing function that reaches across investor relations, resident engagement, acquisitions, and brand development. You'll partner with leadership across departments to craft compelling narratives, build scalable systems, and execute impactful strategies that support our mission.

Requirements

• 3+ years in a marketing, brand, or communications role at a startup, corporate, or agency environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience owning end-to-end campaigns and building messaging from scratch in ambiguous environments.
• Ability to translate insights into clear briefs and content across web, email, and social platforms.
• Strong communicator who thrives in fast-paced, cross-functional teams with shifting priorities.
• Familiarity with tools like HubSpot, Google Analytics, SEO platforms, and CMS systems.
• Ability to juggle multiple projects, manage stakeholder input, and meet deadlines with minimal oversight.
• Strength in taking a complex idea and making it relatable.

Nice To Haves

• Familiarity with investor relations, financial products, or blockchain/crypto ecosystems is a strong plus.

Responsibilities

• Collaborate with Groma's executive team to build the marketing foundation, from planning to execution.
• Develop brand plans, GTM strategies, and messaging for key audiences - investors, residents, brokers, partners, and employees.
• Manage and execute multi-channel campaigns across email (HubSpot), social, digital, events, and owned content channels.
• Work closely with investor relations and operations teams to produce newsletters, deal updates, webinars, and investor reports.
• Support and improve resident marketing through newsletters, drip campaigns, creative leasing strategies, and workflow optimization.
• Maintain consistent brand messaging and content across formats: landing pages, case studies, pitch decks, and educational material.
• Contribute copywriting and storytelling for the Groma website, community investor campaigns, press releases, and investor outreach materials.
• Drive engagement through events, social media, and outreach to audiences such as investment clubs and crypto communities.
• Partner with leadership and design to refine internal and external communications for recruiting, compliance, and culture content.
• Analyze marketing performance to inform strategy and iterate on campaign effectiveness.

Benefits

• Competitive salary for the Boston area
• Early stage equity in a quickly growing startup
• 5% 401k match
• Fully covered high-quality health and dental insurance plans
• Fully covered commuter passes for bus, subway, boat, or commuter rail
• Unlimited PTO
• 13 official company holidays
• 1 floating holiday
• Optional pet insurance for cats, dogs, lizards, frogs, and waterfowl
• A beautiful office in downtown Boston with a gym, locker rooms, game room, rooftop garden, and several catered lunches a week

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees