Growth Marketing Manager

8Fleet Inc. • Los Angeles, CA

115d • $110,000 - $130,000

About The Position

8Fleet is a rapidly growing LA-based technology and logistics startup building the operational infrastructure for both autonomous and non-autonomous rideshare fleets. With our anticipated growth, we’re searching for a passionate Growth Marketing Manager to join and grow with our team. You’ll be integral to the team and focused on increasing our driver population as we expand rapidly! We are looking for a world-class Growth Marketer who is hungry to help scale 8Fleet to the next phase of our journey. You will be owning the end-to-end lifecycle for the ecosystem, but especially top-of-funnel acquisition and conversion using your strong foundation in growth marketing coupled with an aptitude to build the next generation tech stack for AI-enabled growth. You will need to have the agility and foresight to plan and execute on projects of the utmost priority with relentless drive and the ability to measure your results. You would be a great Growth Marketer if you are low-ego, highly data-driven, and willing to get your hands dirty.

Requirements

• 3+ years of experience, including work in marketing at a high-growth startup
• Strong understanding of digital marketing channels, including paid acquisition and advertising platforms (e.g. Indeed, LinkedIn, Meta, Google ads), SEO, and social media marketing while eager to take on and scale new channels
• Experience with lifecycle marketing and CRM platforms such as Hubspot and Salesforce to optimize acquisition and engagement strategies
• Own reporting and insights across GTM performance, attribution, and ROI of campaigns
• Data-driven but can also be, and out-of-the-box thinker when it comes to idea generation and execution
• Ability to work both independently and collaboratively as part of a team while managing multiple priorities in a fast-paced environment
• Not afraid to work hard, work smart, and lead the growth of this rocketship

Responsibilities

• Develop and execute a comprehensive demand generation strategy encompassing paid acquisition, SEO, lifecycle marketing to drive measurable growth of our driver base
• Manage paid advertising budgets, tools, and resources to continuously improve marketing ROI
• Identify target audiences, and develop marketing plans with specific objectives across various channels and segments to drive quality inbound lead flow
• Build automation using next-gen tools to build, enrich and score a pipeline of our target ICPs
• Utilize creative problem-solving and data-driven insights to optimize marketing strategies

Benefits

• Base Salary Range: $110k-$130k plus annual bonus and strong stock option award

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level