Growth & Marketing Manager - UK / China

LemFi

1d•Remote

About The Position

LemFi (Series B) is building the go-to financial app for the Global South. Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth. With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity. We are seeking a Growth & Marketing Manager, based in the UK to act as a key driver of LemFi’s expansion across Chinese communities in the United Kingdom. This role will be instrumental in launching new markets, accelerating user acquisition, and building strong community and partnership networks to fuel sustainable growth. The role will involve significant travel to event across the UK, representing Lemfi at Chinese community events, signing up new users, arranging sponsorship opportunities and networking with Chinese communities across the country. Joining LemFi at a critical phase of international expansion, you will operate as an entrepreneurial self-starter who thrives in fast-paced environments, takes calculated risks, and executes with speed and precision. You will own growth outcomes for your assigned markets, acting as both a strategic thinker and hands-on operator who is deeply embedded in the communities we serve. You will work closely with our Growth, Marketing, Product, and Operations teams while serving as the internal voice of the user, ensuring LemFi’s offerings resonate locally and deliver measurable impact as we scale.

Requirements

Entrepreneurial & Tenacious: You take ownership, push through obstacles, and find ways to win.
Results-Oriented: You are motivated by ambitious targets and comfortable being measured against clear KPIs.
Data-Driven: You use insights and analysis to guide decisions and optimise performance.
Biased to Action: You think critically, move quickly, and work independently in ambiguous environments.
Culturally Fluent: You are comfortable immersing yourself in new cultural environments and engaging deeply with diverse communities.
Persuasive Communicator: You communicate clearly and confidently to influence stakeholders and partners.
Flexible & Committed: You are willing to travel and work occasional weekends to support market growth.
Relevant Experience: At least 2 years of experience in fast-paced environments, with a background in growth, sales, or marketing.
Growth Mindset: Proven ability to work against targets and deliver measurable results.
Analytical Skills: Strong ability to interpret data, track performance, and adjust strategies accordingly.
Community Expertise: Deep understanding of the Chinese community in the United Kingdom.
Strong Communication: Excellent interpersonal skills and the ability to build trust with diverse stakeholders.
Independent Operator: Self-motivated, proactive, and effective in a remote working environment.

Responsibilities

Travel across the country
Travelling across the UK, you will attend events, expos, and community meetings representing LEMFi as a brand ambassador and key point of contact to drive brand awareness and new customer sign ups
You'll build and expand LEMFi’s community network by networking with local leaders, partners, and organisations, setting up meetings and agreeing sponsorship for existing community events.
You'll spend 3–5 days in a new UK city every 1-2 weeks to establish on-the-ground presence, grow relationships, and strengthen LEMFi’s visibility within local communities. A once in a lifetime opportunity to see the whole country!
Growth & User Acquisition
Develop and execute comprehensive user acquisition strategies tailored to Chinese ex-pat communities in the UK.
Own growth targets for assigned markets, consistently driving results across online and offline channels.
Optimise campaigns using data and insights to improve performance against acquisition KPIs.
Community Engagement
Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi.
Organise and participate in local events, meetups, and forums to educate users about LemFi’s services.
Build and maintain strong relationships with community leaders and grassroots partners.
Partnership Development
Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth.
Ensure partnerships deliver mutual value and measurable outcomes.
Market Research & Insights
Conduct ongoing market research to understand user needs, behaviours, and preferences.
Provide actionable insights to Product and Marketing teams to refine messaging, features, and positioning.
Serve as a strong internal advocate for the user, representing community perspectives in decision-making.
Brand Advocacy
Act as a brand ambassador for LemFi, consistently representing the company’s mission, values, and voice.
Promote LemFi through clear, persuasive communication across multiple channels.