GROWTH MARKETING MANAGER

Sage Group • Atlanta, GA

306d

About The Position

As a Growth Marketing Manager - Customer Lifecycle, you'll contribute to the strategy and execute multi-channel campaigns across digital channels—including email, webinars, events, and direct mail—to drive customer engagement, migration, growth, and retention within our existing customer base. You'll track and analyze campaign performance to improve customer revenue growth, identify opportunities for optimization, and test new strategies to maximize customer lifetime value (CLV). If you're analytical and energized by proactively identifying opportunities to optimize campaigns, test new strategies, and drive measurable results, this role is for you.

Requirements

• 4 years of experience in growth, demand generation, or performance marketing - ideally focused on customer lifecycle marketing, driving upsell, cross-sell, and customer revenue growth (but not required)
• Ability to expand on strategy and support the development of messaging that resonates with target customer segments across different verticals.
• Proficiency in building campaign analytics and reporting using CRM tools (e.g. Salesforce or HubSpot).
• Effective copywriting skills that drive customer engagement.
• Experience identifying gaps in the marketing funnel, analyzing campaign performance metrics, and making data driven recommendations for improvement and optimization.
• Basic level proficiency using Microsoft Excel to build reports and providing insights.
• Ability to effectively and proactively communicate customer marketing activities across different stakeholders, with a proven ability to build collaborative relationships across multiple teams.
• Strong communication skills, both written and verbal - known for being an active listener and an engaging, inquisitive, proactive communicator.
• Project management skills, with the ability to manage multiple tasks, stay organized, meet deadlines with solutions-focused approach.
• Comfortable working in an agile environment, adapting to shifting priorities, and effectively collaborating with different teams.

Responsibilities

• Assist in planning and execution of customer marketing strategy including onboarding, nurture, retention and revenue growth programs
• Manage customer marketing campaigns across digital channels such as email, webinars, direct mail, and SMS.
• Manage customer nurture programs by creating compelling copy for campaign promotions and ensure consistency and quality.
• Collect, structure, and present key performance indicators (KPIs) to stakeholders for campaign evaluation and optimization.
• Effectively collaborate cross-functionally with Customer Success, Sales, Product Marketing, Marketing Data, and Automation teams.

Benefits

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services