Growth Marketing Manager - RethinkBH

RethinkFirst • Chicago, IL

148d

About The Position

Rethink First is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes. We're on a mission to make behavioral health more effective, equitable, and human—and we’re looking for a creative visionary to help lead that charge. We are seeking an experienced Growth Marketing Manager to join our dynamic behavioral health team. The Growth Marketing Manager will play a critical role in driving demand generation, optimizing marketing campaigns, and supporting the overall growth strategy for our provider-focused initiatives. This role requires a strategic thinker with a proven track record in high-growth environments, particularly within the healthtech, SaaS industry.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in growth marketing, demand generation, or a similar role within a high-growth SaaS environment.
• Proven success in developing and executing marketing strategies that drive measurable growth.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Proficiency in marketing automation tools and CRM systems.

Nice To Haves

• Experience in the ABA therapy or Behavioral Health industry.
• Familiarity with account-based marketing (ABM) strategies.
• Knowledge of the latest marketing trends and best practices.

Responsibilities

• Develop and execute comprehensive demand generation strategies to drive new customer acquisition and upsell opportunities.
• Lead the planning, execution, and optimization of marketing campaigns.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Monitor and analyze the performance of marketing campaigns using key metrics.
• Work closely with cross-functional teams including sales, product, and customer success.
• Oversee the creation of compelling marketing content that resonates with target audiences.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Facilitate the company's presence at industry events, conferences, and trade shows.

Benefits

• Generous health, dental & vision benefits package
• Paid time off
• 11 Paid Holidays
• 401k + matching
• Parental leave
• Professional development assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree