Growth Marketing Manager, Performance

About the position

Mochi Health is at the forefront of utilizing performance marketing strategies to engage clients in their health and wellness journey. We are focused on building trusted relationships and making a positive impact through empathetic communication and data-driven decision-making. The Marketing department at Mochi Health is looking for creative thinkers with the ability to ask meaningful questions and use insights to drive impactful results. This role is in-person at our office in San Francisco, CA.

Responsibilities

• Support various marketing channels with daily performance analysis and continuous optimization of campaigns.
• Structure performance reports based on a combination of media, internal business data, and KPIs to manage channel efficiencies and identify optimization opportunities.
• Learn about Mochi Health’s unique consumer targeting strategies and support campaigns by leveraging first and third-party data through volume modeling and advanced targeting.
• Conduct analysis related to media planning, including assessing campaign setup, tagging/tracking, and data collection.
• Provide strategic recommendations by analyzing factors such as day parting, geographical exposure, frequency, and cost.
• Collaborate with marketing leadership to maximize ROI/CPA goals within budget constraints.
• Participate in exploring and testing new marketing channels and partnerships to continuously enhance the Marketing portfolio.

Requirements

• Bachelor's Degree
• 3+ years of experience in performance marketing
• Experience in both Facebook and Google Ads
• Proven ability to interpret data, derive insights, and make recommendations.
• Advanced Excel skills
• SQL experience is a plus but not required.
• Knowledge of campaign performance analysis and media planning/buying is advantageous

Benefits

• ALL MEALS CATERED – five days a week, breakfast lunch and dinner professionally catered.
• On-site Barista for unlimited espresso/matcha bar.
• Transportation benefits to make commuting painless.
• 401(k) match.
• Unlimited PTO.
• Fully covered life insurance.
• Super primo medical dental and vision for our injury prone team.
• Competitive Compensation – top-of-market salary and a generous equity package.