Growth Marketing Manager: Paid Search & Paid Social

NoGood•New York, NY

3h•$75,000 - $95,000•Hybrid

About The Position

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood? We are seeking a Paid specialist (SEM and paid social – must have significant Meta experience) who has managed at least $100,000 in ad spend throughout their career. If you have experience managing spend for a D2C brand or B2B SaaS product, that’s a major plus. You also must have demonstrated experience working with creative, product, & content teams as well to ensure you’ve managed holistic paid social and SEM campaigns that encompass a full funnel marketing approach to acquiring & retaining customers.

Requirements

Minimum 1+ year of experience managing ad spend across leading social advertising platforms such as Meta, LinkedIn, TikTok, and Pinterest.
Minimum 1+ year of experience managing ad spend on Google Ads.
Managed a monthly paid social budget of at least $10,000.
Experience working with product to set up events on different ad platforms as well as ensuring all the events are set up properly and firing at the appropriate places (having experience with marketing attribution platforms such as rockerbox, appsflyer, etc is a major plus).
You must have experience working with the branding/creative team to produce high quality ad assets that have proven to capture an audience’s attention and is on par with the branding guidelines.
You must have experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on ongoing experiments that need to be tested.
You must be highly analytical and obsessed with achieving client KPIs.
You demonstrate attention to detail and excellent written and verbal communication skills.
Expertise with the intersection of paid, owned and earned media in campaign orchestration.
Passionate about the social media/paid search landscape, and can show thought leadership in the space.
You’re hungry to learn, passionate, and highly competent.

Nice To Haves

If you have experience managing spend for a D2C brand or B2B SaaS product, that’s a major plus.
having experience with marketing attribution platforms such as rockerbox, appsflyer, etc is a major plus

Responsibilities

Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape
Launch ad campaigns across paid social and paid search for many clients
Become an expert on our clients' brands and goals and develop creative solutions that boost the brand’s reputation and conversions
Have a deep understanding of our client’s products and competitors so you can launch the most effective ad campaigns that have high engagement
Liaise with the branding/creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines
Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc.
Act as an advisor to guide a client on improving their bottom of funnel performance to lower a client’s overall CAC and improve LTV
Stay on top of client communication + demonstrate strong project management skills