Growth Marketing Manager : Paid Media Operations

SimplePractice•Los Angeles, CA

44d•$100,000 - $125,000

About The Position

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden-empowering solo and small group practitioners to thrive alongside their clients. Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of health tech. SimplePractice is seeking an ambitious and data-driven Growth Marketing Manager with 2-3 years of hands-on experience in performance marketing and full-funnel growth strategies. This role is tailored for someone with a proven track record in leveraging various digital channels-and in-product experiments-to drive customer acquisition and retention, particularly in the SaaS and SMB spaces. You will be instrumental in scaling our marketing efforts by optimizing campaigns, testing new growth initiatives within the product, and proactively integrating AI tools to improve key metrics such as CAC and LTV.

Requirements

Experience: 2-3 years in growth or performance marketing roles, particularly in SaaS and SMB environments. Healthcare / Health-tech experience is a plus.
Technical Skills: Proficiency with platforms like Google Ads, Facebook Ads Manager, Taboola, Outbrain, DV360, and YouTube Ads. Hands on experience building marketing campaigns, creating audiences & trafficking creative.
Familiarity with modern AI tools (e.g., LLMs, AI-powered SaaS solutions, agent creation systems like N8N) and a high acuity to continually learn and adapt as these tools become commonplace in marketing.
Analytical Expertise: Strong knowledge of performance metrics such as CAC, LTV, and ROI, and familiarity with tools like Google Analytics, Tableau, or Looker.
Growth Mindset: Proven experience in A/B testing, data-driven decision-making, and growth hacking methodologies.
Creativity: Ability to craft engaging campaigns that drive results.
Communication: Excellent written and verbal communication skills, with the ability to present data and insights clearly.

Nice To Haves

Healthcare / Health-tech experience is a plus.

Responsibilities

Develop and execute multi-channel performance marketing strategies across: Search Engine Marketing (SEM): Drive high-quality leads through platforms like Google Ads and Bing Ads.
Paid Social Marketing: Manage campaigns on platforms such as Facebook, Instagram, LinkedIn, and TikTok.
Native Advertising: Utilize tools like Taboola and Outbrain to expand reach and engagement.
Programmatic Display Advertising: Design and execute campaigns using platforms like DV360 or The Trade Desk.
YouTube Advertising: Create engaging video ad campaigns to drive awareness and conversions.
Plan and execute growth marketing initiatives focused on customer acquisition, retention, and revenue growth.
Implement rigorous A/B testing for creatives, copy, targeting, and landing pages to maximize ROI and optimize conversion funnels.
Identify opportunities for scaling successful campaigns and experimenting with new channels or strategies.
Identify use cases for AI tool integration in order to increase our speed to market, reduce CAC, & improve LTV.
Campaign Strategy & Execution: Develop, launch, and optimize paid media campaigns across various marketing platforms such as Google Ads, Facebook Ads, Reddit Ads, and LinkedIn Ads.
Audience Targeting: Build and manage audience lists, including segmentation, retargeting, and lookalike audiences to improve campaign effectiveness.
Creative Trafficking: Coordinate with designers and content teams to ensure creative assets are correctly trafficked, tested, and optimized for different ad platforms.
Performance Tracking & Optimization: Monitor KPIs, conduct A/B tests, analyze data, and adjust strategies to improve performance.
Design and implement in-product growth experiments (e.g., testing bespoke onboarding flows for specific user segments) to optimize user activation, conversion, and retention.
Budget Management: Allocate and optimize ad spend across platforms to maximize ROI.
Collaboration: Work closely with cross-functional teams, including content, design, and analytics, to ensure campaign success.
Industry Trends & Best Practices: Stay updated on the latest digital marketing trends, platform changes, and new advertising opportunities.
AI Integration: Proactively apply AI tools (including LLMs, predictive analytics, and agent systems) to enhance and scale all facets of marketing operations, from campaign strategy and audience targeting to creative optimization and performance tracking.
Analyze performance metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and other KPIs to evaluate and improve campaign success.
Build dashboards and reports to communicate insights, trends, and performance to stakeholders.
Continuously optimize campaigns to improve efficiency, reduce costs, and increase ROI.
Partner with cross-functional teams, including product, sales, and customer success, to align growth strategies with business objectives.
Collaborate with creative teams to develop high-performing ad creatives tailored to target audiences.
Leverage experience in SaaS and SMB markets to identify and target ideal customer profiles.
Understand the unique challenges of scaling SaaS and SMB solutions and tailor strategies accordingly.