Growth Marketing Manager (Paid Media Lead)

NoGood•New York, NY

36d•$65,000 - $100,000•Hybrid

About The Position

We are: NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood We're looking for: We are seeking talented Senior Growth Marketing Manager (Paid Media- Team Lead) to join our fast-paced team and drive results across multiple digital channels. In this position, you will play the role of "Player/Coach"- managing the team of Paid Growth Marketing Managers while also providing hands-to-keyboard executional work on client campaigns. The scope of our work is constantly evolving, but what we are looking for today is a strong marketer who specializes in Paid Media (Social and Search) typically includes the following specialties. You should be skilled in developing compelling marketing strategies that engage target audiences and drive consumers to act. You will be responsible for developing channel strategy of paid campaigns for your assigned clients and collaborating with other functional experts on assigned accounts. This role offers the opportunity to work with category leading brands while staying at the forefront of digital marketing innovation in a collaborative agency environment.

Requirements

Minimum 3+ years of experience of Paid Social (Meta platforms, LinkedIn, Youtube, TikTok, etc.)
Minimum 3+ years of experience of Paid Search (Google ads and Bing ads)
Minimum 3+ years of experience in CRO.
Minimum 1+ years of people management experience
Hands-to-keyboard experience managing campaign setup, targeting, bidding, and ongoing optimization to hit CPA, ROAS, and other growth goals.
Lead A/B and multivariate testing to continuously improve conversion rates and user acquisition funnels
Spent at least 7 figures in ad spend ($1 million - $10 million minimum) across your career. The more experience you have on spending (and spending efficiently, the better)
Expertise with the intersection of paid, owned and earned media in social and search campaign orchestration.
You must be highly analytical and obsessed with achieving client KPIs- you consider yourself "moderately data literate".
Strong attention to detail- you can spot an error a mile away and have created your own systems in place to QA your work.
You’re hungry to learn, passionate, and highly competent.
You demonstrate excellent written and verbal communication skills.
You are a master at balancing stakeholders and holding true to deadlines- even when they are tight!
You are a creative and strategic thinker. You push boundaries when it comes to ideas that are out-of-the-box and forward thinking.
You stay ahead of performance marketing trends, tools, and platform updates to keep our strategy cutting-edge.
You thrive working in a fast paced environment.
You are a team player- you collaborate well with your cross-functional squad members and can be counted on to not only do your part, but pitch in where your expertise is needed.
You understand how to make AI work for you and improve the quality and efficiency of your output.

Responsibilities

Manage and lead a small team of paid media experts- coaching, training, and developing the function of paid media at NoGood.
Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape.
Planning, launching, and optimizing paid advertising campaigns across multiple platforms (Google Ads, Meta/Facebook, LinkedIn, TikTok, etc.)
Managing campaign budgets and ensuring efficient allocation of ad spend.
Monitoring campaign performance daily and making real-time adjustments.
Become an expert on our clients' brands and goals and develop creative solutions that boost the brand’s reputation and conversions.
Developing paid media strategies aligned with client goals and target audiences.
Conducting competitive research and market analysis.
Recommending platform mix and budget distribution across channels.
Creating media plans with projected KPIs and timelines.
Tracking and analyzing campaign metrics (CTR, CPC, ROAS, conversions, etc.)
Creating regular performance reports for clients and internal teams.
Using analytics tools like Google Analytics, platform dashboards, and reporting software.
Identifying insights and optimization opportunities from data.
Presenting campaign results and recommendations to clients.
Collaborating with account managers on client strategy.
Explaining technical concepts in accessible ways.
Managing client expectations around performance and budget.
Working with creative teams to develop ad copy and visuals.
Providing feedback on ad creative based on performance data.
A/B testing different ad variations.
Managing audience targeting and segmentation
Staying current with platform updates, algorithm changes, and industry trends
Understanding bidding strategies and campaign structures