Growth Marketing Manager - Mobile App

TP-Link Systems Inc. • Irvine, CA

4h • $140,000 - $165,000

About The Position

We’re hiring a Growth Marketing Manager to drive subscription growth across our mobile apps, including Tapo Care, Kasa Care, and HomeShield.
This role is focused on converting existing users—not acquiring new ones. You will own the in-app lifecycle marketing strategy that moves users from free to paid through targeted messaging, segmentation, and data-driven experimentation.
This role is ideal for someone with experience in consumer (B2C) mobile apps or subscription products, where understanding user behavior and engagement is critical to driving conversion.

Requirements

• 4+ years of experience in growth, lifecycle, or CRM marketing
• Experience working on consumer (B2C) mobile apps or subscription-based products
• Strong background in lifecycle marketing, user segmentation, and retention strategies
• Hands-on experience with in-app messaging, push notifications, and/or email marketing
• Proven ability to improve freemium-to-paid conversion, retention, or LTV
• Experience working in high-volume user environments (not enterprise sales cycles)
• Comfortable partnering cross-functionally with product, engineering, and analytics teams
• Strong analytical mindset with experience using data to inform decisions
• Bachelor’s degree in Business, Marketing, or a related field, required.
• 5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth
• Experience working with freemium or subscription-based products
• Experience converting existing users into paid subscribers
• Experience working with mobile apps or digital platforms
• Demonstrated ability to drive measurable growth outcomes

Nice To Haves

• Experience with lifecycle marketing and mobile analytics platforms such as: Braze Amplitude Mixpanel Firebase Iterable Customer.io
• Experience running A/B testing and experimentation programs.

Responsibilities

• Own the freemium-to-paid conversion strategy across our mobile apps
• Develop and execute lifecycle marketing campaigns across in-app messaging, push notifications, and email
• Build segmentation strategies based on user behavior, device usage, and engagement patterns
• Optimize onboarding flows, upgrade prompts, and paywall messaging to increase conversion rates
• Design and run experiments to improve trial activation, conversion, retention, and LTV
• Analyze user journeys and identify drop-off points across the conversion funnel
• Partner with product, engineering, and analytics teams to implement and scale growth initiatives

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay review
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees