Newsela-posted 3 months ago
$82,800 - $110,000/Yr
Full-time • Mid Level
Remote • Austin, TX
251-500 employees
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We are looking for a data-driven, product-centric Growth Marketing Manager to accelerate the growth of Formative.com. At Formative, we believe in the power of our tools-enhanced with thoughtful AI-to save teachers time and help students get the personalized feedback they need to succeed. In this role, you will be a pivotal member of our team, responsible for orchestrating the initiatives that get our powerful learning tools into the hands of more educators, ensuring our impact on education continues to grow.

  • Orchestrate Growth Initiatives: You will be the central driver for growth projects, working closely with our in-house specialists in paid media, SEO, and content to guide campaign strategy and ensure cohesive execution.
  • Own the Conversion Funnel: Your core hands-on responsibility will be to continuously build, test, and improve the user journey from first visit to paid customer.
  • Leverage In-Product Messaging: You will directly own and implement parts of the in-product conversion process, creating user guides, workflows, and targeted messages.
  • Independently Analyze and Act on Data: You will personally pull data from various sources to build and monitor performance dashboards, deriving actionable insights.
  • At least 3 years in a growth-focused role (PLG, SaaS, or B2C).
  • Mastery in at least one or two key acquisition channels (e.g., Paid Search, Email Automation).
  • Direct, hands-on experience with Salesforce, Google Analytics, and Google Tag Manager (GTM).
  • Experience incorporating AI tools into marketing workflows.
  • Passion for continuous A/B testing and optimizing key funnels.
  • Demonstrated pattern of taking ownership and solving problems independently.
  • Innate ROI-driven thinking, focusing on CAC, LTV, and ROI.
  • Previous experience in the EdTech space.
  • A passion for improving education.
  • Comprehensive medical benefits with employer contribution to premiums and HSA accounts.
  • Pet insurance and free access to the Calm app.
  • Fully remote work with a monthly tech stipend.
  • Inclusive benefits for families, including parental leave and fertility support.
  • 401(k) plan with employer match.
  • Flexible PTO plus 10 company holidays and winter break.
  • Annual learning and development allowance for professional growth.
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