Growth Marketing Manager, Emerging Media

Manychat • Austin, TX

2d • Hybrid

About The Position

We help creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok. The result? Better engagement, more sales, and real, sustainable growth. With a diverse team spread across three continents, we’re building the leading Chat Marketing platform that is used - and loved - by more than 1.5 million customers worldwide. We’re looking for a Growth Marketing Manager, Emerging Media - a curious, entrepreneurial marketer who thrives on testing what’s next. You’ll lead Manychat’s expansion into new and underutilized paid channels , driving both performance and brand growth outside the walled gardens of Google and Meta. From podcasts and creator communities to programmatic TV, sponsorships, and performance radio, you’ll identify, test, and scale new growth opportunities that connect Manychat with new audiences. If you’re inherently social, understand the creator economy, and love turning bold ideas into measurable results, this is your playground.

Requirements

• 5–7 years in paid media, growth, or partnerships, with experience in emerging channels or creator-driven marketing .
• Deep familiarity with the creator economy - how creators monetize, collaborate, and influence purchase behavior.
• Proven track record of testing and scaling unconventional channels (podcasts, newsletters, sponsorships, influencer/affiliate programs, or OOH).
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent relationship builder - comfortable negotiating with partners and representing the brand externally.
• A creative, curious mindset and a bias toward experimentation and speed.

Nice To Haves

• Experience with programmatic TV/radio
• Affiliate marketing
• Influencer marketing platforms (e.g., Impact, Aspire, GRIN).

Responsibilities

• Own the exploration and growth of emerging paid channels - podcasts, creator partnerships, newsletters, programmatic TV/radio, OOH, sponsorships, and more.
• Develop the testing roadmap , prioritizing experiments that balance short-term acquisition potential with long-term brand lift.
• Lead negotiations and partnerships with new media vendors, creators, and platforms.
• Collaborate with creative, brand, and performance marketing teams to ensure messaging and creative are adapted effectively across new placements and audiences.
• Establish reporting frameworks to measure impact and ROI, integrating learnings into Manychat’s broader performance playbook.
• Stay ahead of cultural trends - identifying the next opportunities in creator communities, emerging apps, and attention platforms.
• Build repeatable processes for piloting, evaluating, and scaling successful new channels.

Benefits

• Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
• Comprehensive medical, dental, and vision coverage for you and your dependents.
• Hybrid work and generous leave options to prioritize your work-life balance.
• In-office perks , including free meals and snacks.
• Company-funded sport activities , annual offsites and team-building events .

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 251-500 employees