Growth Marketing Lead

TRM Labs

11d

About The Position

TRM is a blockchain intelligence company that’s on a mission to build a safer financial system for billions of people. We’re a lean, high-impact team tackling some of the world’s most critical challenges, ranging from human trafficking and financial fraud to terrorist financing. We are builders who power governments, financial institutions, and crypto companies when the clock is running and the consequences are real. This is why every TRMer is a bet on our future and has the power to change our trajectory.
The Marketing team at TRM Labs is looking for a Growth Marketing Lead to scale pipeline impact through full-funnel demand campaigns that drive measurable revenue outcomes. You’ll lead campaign strategy and execution across key customer segments and geographies, directly partnering with Sales and cross-functional stakeholders to convert market interest into pipeline and bookings.

Requirements

• 6–10 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth
• Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing, and RevOps
• Experience marketing to technical or compliance-oriented buyers, ideally in highly regulated industries
• Familiarity with global campaign execution and pipeline development across diverse customer segments and regions
• Hands-on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure
• Strong project management and executional rigor, with a bias for impact, iteration, and scale
• Ability to build influence across GTM teams through data-backed storytelling and visible campaign success
• Comfortable working in fast-paced, high-growth environments with evolving goals and priorities

Responsibilities

• Full-Funnel Campaign Ownership – Lead the end-to-end strategy, execution, and optimization of global demand generation campaigns. Develop compelling programs that convert across multiple funnel stages — from engagement to closed-won.
• Pipeline Generation at Scale – Drive $10M+ in qualified pipeline sourced through campaign activities, with a focus on high-intent conversion and accelerated deal velocity.
• Sales + Marketing Alignment – Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries. Co-design plays that fuel pipeline growth and improve win rates.
• Segment Specific Campaigns – Build repeatable and scalable campaign motions tailored to enterprise, mid-market, and regional needs. Own campaign success across multiple personas and compliance-focused buyer journeys.
• Global Campaign Execution – Execute integrated campaigns across regions with attention to localized strategy, channel mix, and cultural nuance — ensuring global programs drive local impact.
• Attribution + ROI Insights – Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance. Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees