Growth Marketing Lead

Method Financial • New York, NY

11h

About The Position

As the Growth Lead, you’ll be part of a tight-knit team working closely with GTM to build Method’s growth engine. In this dynamic role, you’ll own outbound growth, field, paid and ABM — driving a consistent pipeline of high-quality leads and opportunities for the sales team. You’ll own the roadmap: designing, managing, launching, and optimizing multi-channel growth experiments to connect Method with our ideal customers.

Requirements

• 6+ years of experience in digital marketing, growth, demand generation, or performance marketing — ideally in B2B SaaS.
• 3+ years of experience in account-based marketing, supporting Enterprise and Strategic sales motions (6-12+ mo sales cycles; $250k+ deals)
• Previous startup experience where you have built zero to one Series A-C
• Proven ability to own both paid and outbound channels, from strategy through execution.
• Strong analytical skills, comfortable with presenting data, identifying ICP patterns, and trends in messaging
• Excellent communication and collaborator
• Highly organized, with the ability to manage multiple initiatives in a fast-paced environment.

Nice To Haves

• Experience in FinTech or API-first companies
• You have experience marketing to Developers (PLG) and Bank Executives (Enterprise) simultaneously.
• You have helped build a Customer Advisory Board or similar high-touch community program.

Responsibilities

• Orchestrate the pipeline : Own the marketing revenue number. You are responsible for the strategy, execution, and reporting of the marketing-sourced pipeline.
• Scale the Growth Engine : Lead paid acquisition across all channels, shaping strategy, crafting creative angles, directing landing page design, and optimizing performance for efficiency and scale.
• Oversee and optimize outsourced SDR teams, ensuring alignment in messaging, audience segmentation, and data hygiene.
• Launching and optimizing campaigns for new products, features, and ICP segments.
• Channel your creativity to explore new ways to reach growth goals — whether through customer referral programs or community events for fintech leaders
• Lead the ABM Motion: Partner with Sales to define our top accounts (Banking & Fintechs). You will design bespoke campaigns—executive dinners, and targeted content—to penetrate these high-value prospects and existing customers.
• Own the Stack & Ops : Fully manage and continuously improve our growth marketing tech stack, including Hubspot, Outreach, Clay & Apollo. You ensure data hygiene is pristine so we can measure attribution accurately and optimize our spend ruthlessly.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 11-50 employees