Contractor, Growth Marketing

Madison Reed•San Francisco, CA

1d•$90 - $100•Remote

About The Position

We are seeking an experienced Senior Growth Marketing Consultant to support our Acquisition Marketing team on a short-term basis. This engagement focuses on optimizing and scaling paid acquisition strategies for a data-driven, hyper-growth startup in the beauty space. The consultant will provide expert guidance on campaign execution, strategic planning, and performance analysis across key paid channels.

Requirements

5-7 years of experience in performance marketing, with a strong focus on DTC ecommerce or subscription models.
Extensive hands-on experience (4+ years) with Meta (Facebook/Instagram) and Google Ads Manager.
Proficiency with web analytics platforms (e.g., Google Analytics, Mixpanel) and statistical analysis to drive data-backed recommendations.
Proven track record managing and optimizing six-figure monthly campaign budgets.
Familiarity with project tracking software (Asana, Jira, Monday.com) and video editing tools.
Demonstrated success working independently in a remote environment.

Nice To Haves

Experience with TikTok, Snapchat, or other channels is a plus.

Responsibilities

Paid Acquisition Strategy & Optimization: Audit, optimize, and scale existing campaigns across Paid Social and Paid Search channels, specifically Facebook/Instagram and Google Ads.
Design and execute testing roadmaps (A/B and multivariate) for targeting, creative, and campaign elements to maximize KPIs such as CPA, CAC, and LTV.
Identify and recommend new opportunities for growth through channel expansion or creative innovation.
Performance Analysis & Reporting: Build and maintain performance reporting to measure the effectiveness of marketing initiatives.
Aggregate and analyze data from vendor reporting and internal databases to identify insights into customer behavior.
Present results and strategic insights to stakeholders to inform budget allocation and decision-making.
Creative & Cross-Functional Collaboration: Collaborate with creative, analytics, and product teams to define asset requirements and establish timelines for campaign launches.
Provide strategic input on creative briefs and testing strategies to enhance performance marketing outcomes.
Leverage video editing tools (e.g., CapCut) to optimize paid social assets as needed to align with campaign goals.
Advisory & Mentorship: Provide expert guidance and coaching to junior team members regarding campaign execution best practices.