Growth Marketing, Campaign Operations Manager

Rippling People Center Inc.•San Francisco, CA

72d

About The Position

We're looking for a Campaign Operations Manager to ensure that marketing campaigns are flawlessly executed, data-driven, and optimized to drive both new logo pipeline and cross-sell growth. You'll collaborate closely with our Marketing Operations, Demand Gen, Cross Sell and SDR teams to bring integrated campaigns to life-from ideation to execution to reporting. If you're a systems-minded marketer who loves optimizing workflows, building efficient campaign infrastructure, and helping turn strategy into measurable impact, this role is for you.

Requirements

4+ years of experience in Marketing Operations, Campaign Management, or Demand Generation, ideally within a fast-paced SaaS or B2B environment.
Hands-on experience with Salesforce, marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.), and landing page/CMS tools.
Strong analytical and reporting skills, with proficiency in BI tools (e.g., Looker, Tableau, Power BI).
Excellent project management skills with the ability to manage multiple stakeholders and deadlines.
Detail-oriented with a strong understanding of campaign architecture, data flows, and marketing funnel dynamics.
A proactive problem-solver with a collaborative mindset-comfortable working across teams to make things happen.

Nice To Haves

Working knowledge of SQL preferred.

Responsibilities

Campaign Enablement: Collaborate with GTM and Content Marketing teams on campaign briefs, translating strategic goals into actionable execution plans.
Landing Page Management: Build, maintain and test campaign landing pages, improving performance and ensuring consistent lead pipelines to SDRs.
Email & Audience Management: Set up campaign emails, create and segment target audiences, and measure performance across email programs to optimize engagement and conversion.
Data Integrity & Troubleshooting: Identify and resolve pipeline or data flow blockages across marketing systems (Salesforce, marketing automation, CMS).
Performance Reporting: Develop and maintain campaign dashboards and reports, providing actionable insights on performance, ROI, and pipeline impact.
Webinar Operations: Manage end-to-end webinar logistics, including speaker coordination, dry runs, day-of execution, and post-event follow-up workflows.
Cross-Functional Collaboration: Serve as the key liaison between Demand Generation, Marketing Operations, and Sales to ensure campaigns are executed seamlessly.
Process Optimization: Continuously improve marketing workflows, campaign setup processes, and data hygiene to enhance marketing efficiency and scale.

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