Growth Marketing Campaign Manager

Lansing Building Products • Richmond, VA

80d

About The Position

The Growth Marketing Campaign Manager leads the planning, execution and management of Lansing Building Products' integrated marketing campaigns to fuel customer acquisition, engagement, and retention. The ideal candidate will serve as a campaign conductor-setting strategy, aligning stakeholders, and working with Lansing's external agency partner to bring campaigns to life. Success in this role requires a strong mix of strategic thinking, cross-functional collaboration, and performance management to ensure every campaign is executed effectively and delivers measurable business outcomes.

Requirements

• 5+ years of B2B marketing experience, preferably in building products, distribution, or related industries.
• Proven experience leading integrated campaigns and managing external agencies.
• Strong ability to brief, guide, and evaluate agency work to ensure strategic and brand alignment.
• Proficiency with marketing performance measurement and reporting (Google Analytics, HubSpot, Salesforce, or similar).
• Strong communicator, collaborator, and project manager, skilled at aligning multiple stakeholders.
• Data-driven mindset with a track record of optimizing campaigns for growth.
• Strong critical thinking and problem-solving skills.
• Skill in Microsoft Office applications.

Responsibilities

• Define campaign strategies and objectives that support sales priorities and business goals.
• Manage and direct agency support in building digital marketing plans to drive traffic to company websites and landing pages, including SEO/SEM, email marketing, paid social media, and online advertising.
• Develop acquisition and retention campaigns to promote products & services, program enrollment, and other business objectives.
• Provide clear direction, briefs, and feedback to Lansing's agency partner, ensuring campaigns are executed on time, on brand, and on budget.
• Serve as the central point of accountability for campaign planning, execution, and performance.
• Collaborate with marketing Insights (internal & agency) to establish, measure and report on the performance of all omnichannel marketing campaigns (ROI and KPIs). Assess and optimize where needed.
• Establish and track KPIs such as qualified leads, conversion rates, pipeline contribution, CAC, and retention.
• Partner with the agency to analyze performance data, uncover insights, and recommend optimizations.
• Partner closely with the Customer Program Manager to build and maintain promotions in Lansing's ERP.
• Drive a test-and-learn approach, encouraging experimentation with channels, messaging, and formats to identify scalable growth opportunities.
• Work closely with Director of Brand, Marketing Insights Manager and UX/UI Manager, to develop and implement customer segmentation, personas, and journey maps.
• Identify opportunities to acquire new customers and drive customer retention.
• Responsible for digital marketing and paid media budget.
• Manage campaign calendars, budgets, and timelines to ensure smooth coordination between internal teams and the agency.
• Facilitate strong cross-functional alignment with Sales and operations teams for maximum campaign impact.
• Share campaign results, insights, and recommendations with leadership through dashboards and reporting.

What This Job Offers

• Industry: Building Material and Garden Equipment and Supplies Dealers
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees