Growth Marketing Associate
About The Position
The Mind Company is at the forefront of mental fitness and firmly believes that caring for your mind is just as important as caring for your body. We have a portfolio of award-winning, science-backed apps built to bring mental fitness to every mind, every day. Through Elevate, Balance, and Spark, The Mind Company helps millions of people around the world improve key cognitive and mental wellness skills. Elevate, named Apple’s App of the Year, boosts real-world skills like reading, math, and memory through engaging brain training games and puzzles. Balance, selected as Google Play’s Best App, delivers personalized meditations and wellness tools to reduce stress, improve sleep, sharpen focus, and much more. And Spark makes learning and discovery feel effortless through delightful daily puzzles designed to expand your knowledge of the world. The Mind Company is a fully remote company of voracious learners and passionate doers, driven by our vision to bring mental fitness to every mind, every day. If our mission resonates with you, please consider applying! We're a lean, high-impact team that owns the entire growth stack for three apps—performance marketing, creative strategy, analytics, and everything in between. You'll be the go-to person for a handful of acquisition channels, running day-to-day campaign management, creative testing, and optimization on platforms like Meta and AppLovin. This is a hands-on media buying role where you'll own real budgets, have autonomy, and see your work directly move our acquisition numbers. This is a fully remote position based anywhere in North or South America.
Requirements
- 1+ years of app performance marketing experience in AppLovin or Meta
- 1+ years of experience writing creative briefs for D2C performance marketing ads
- Hands-on-keyboard campaign management experience of direct-response campaigns
- Understanding of performance marketing direct-response KPIs like CAC, ROAS, and LTV
- Experience using Generative AI tools (ex. Nano Banana, Envato, Hedra, etc.) for ad production and Claude AI or ChatGPT for copywriting, concept ideation, and/or performance analysis.
- Ability to navigate business intelligence tools like Looker, Amplitude, or Tableau
- Strong attention to detail and project management skills
- A true builder’s mindset: gritty, proactive, resourceful, and comfortable navigating ambiguity
Nice To Haves
- Background in running performance marketing campaigns for a subscription app
- Passion for education, mental fitness, and making learning delightful
Responsibilities
- Build, optimize, and maintain app performance marketing campaigns on Paid Social and/or DSP channels
- Drive efficient new user acquisition to one of our flagship apps
- Present weekly performance trends and campaign optimization recommendations
- Execute continuous creative testing to continuously improve campaign performance
- Spearhead AI research to improve Growth tooling
- Monitoring and updating project trackers for media buying projects and creative testing
Benefits
- Competitive salary and equity
- Medical, dental, and vision insurance for you and your family
- Distributed team flexibility, with a home-office stipend and co-working reimbursement
- Annual learning, wellness, and travel stipends
- Generous PTO, flexible sick leave, and paid parental leave
- Annual company meetup in fun location
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
