Growth Marketing Associate - Influencer

Rocket Money•New York, NY

16d•$70,000 - $100,000•Hybrid

About The Position

Reporting to our Growth Marketing Manager - Influencer, you will be a key player expanding our offline footprint and maximizing Rocket Money’s growth. You will play a role in the execution, analysis, and optimization of all things Influencer and partnerships. This is an exciting opportunity to make an immediate impact on Rocket Money’s growth. We are in the hyper-growth phase and as a member of our offline team, you will help us maximize our potential to efficiently and effectively grow.

Requirements

1 to 2 years of professional experience in influencer marketing
Excellent communication skills (Slack / email / phone / within team / with partners)
Advanced Excel skills (experience with BI tools such as Looker a huge plus)
Love for taking initiatives and being a self starter
Excited to voice opinion, give and receive feedback
Resilience and willingness to keep pushing tirelessly when it makes sense and move on when the time is right
Comfortable prioritizing multiple time sensitive tasks and executing under pressure
Ability to see the forest from the trees: you can analyze large data sets and craft results into a story that allows for informed decisions.

Responsibilities

Responsible for influencer sourcing, outreach, contract and rate negotiation, campaign execution, and campaign analysis.
Support and own day to day optimizations and operations of user acquisition through the Influencer channel with meticulous attention to detail.
Contribute to the strategy and execution of the Influencer channel to rapidly expand our reach while exceeding ROAS targets.
Act as the key point of contact for influencers, talent managers, and agency partners to create strong relationships that maintain Rocket Money’s position as a world-class growth team.
Utilize deep channel learnings to suggest optimization opportunities that are backed by data and are aligned with the growth team’s goals.
Brainstorm with our creative team to ensure our creative briefs are best-in-class.
Work cross functionally with Digital and Creative teams to strategize repurposing influencer content for digital ads, including making recommendations, negotiating usage rights, collecting assets, and tracking usage fees.
Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team. The best ideas come from anyone, and are inspired by data.