Growth Manager-Finally: A Growth Marketing Role Where Your Horse Life is the Requirement, Not the Secret

Schneider Saddlery•Chagrin Falls, OH

1d•$110,000 - $140,000•Hybrid

About The Position

You've been hiding it in interviews. The early morning barn trips. The weekend shows. The fact that you know more about blanket denier counts than most people know about anything. At Schneiders, that's not your secret life -- it's your superpower. We're Horse People. Hiring Horse People. Schneiders Saddlery has served riders since 1948. We're not a venture-backed startup that discovered "equestrian is a market." We're the real deal -- 75 years of value-priced, quality horse supplies, built by horse people for horse people. Now we need a Growth Manager who lives it. Why Your Equestrian Background is REQUIRED: Because you understand things a generic DTC marketer never will: Why a horse owner agonizes over a $200 blanket purchase but drops $500 on vet bills without blinking That "waterproof" and "water-resistant" aren't interchangeable (and your customers know the difference) Why the hunter/jumper crowd and the barrel racing crowd need completely different messaging That seasonal timing isn't about "Q4 holiday push" -- it's about clipping season, show season, turnout season Why trust matters more than price in this community (bad tack = dangerous tack) That the person buying isn't always the person riding (hello, horse mom buying for her daughter) We're In It With You. That's our value. And you can't live it if you don't know the life. But Wait -- You Also Need to BUILD with AI: Here's where it gets specific. We don't just want an equestrian marketer. We want one who BUILDS with AI: You've created automations using Zapier, Make, or similar platforms with AI integration You've built custom apps, dashboards, or tools using AI assistance You practice "vibe coding" -- using Claude or ChatGPT to build things daily You've deployed agentic AI systems or AI-powered workflows in production You have a hunger to automate everything and develop everyone around you Automate Everything. Develop Everyone. That's our leadership principle. What You'll Own (Full-Stack Growth): Paid Acquisition: Google, Meta, TikTok, Pinterest, influencer collabs with riders/trainers Shopify Platform: Merchandising, UX, CRO, A/B testing (you know what "above the bit" means AND how to test a product page) SEO Strategy: Educational content that converts (blanket weight guides, bit selection, boot fitting) Amazon Execution: Marketplace growth, agency management Analytics: CAC, LTV, cohorts, attribution (GA4, SQL) AI Systems: Build automations that scale your output 10x Your Equestrian Edge in Action: Ad creative that speaks the language (not "horse equipment" -- "turnout blankets rated for 10-degree nights") Landing pages that answer the questions riders actually ask Influencer partnerships with authentic riders, not just anyone with followers Product page optimization based on how equestrians actually shop Seasonal campaigns timed to how horse owners actually buy Content strategy built on genuine expertise, not keyword-stuffed generic copy

Requirements

Are an active/former rider or horse owner (any discipline welcome)
Have 5-7 years DTC e-commerce/growth marketing experience
Have BUILT AI tools, automations, or apps (portfolio required)
Know Shopify hands-on, GA4/SQL fluently
Want ownership, autonomy, and real impact
Move fast: Actions Unlock Answers is how you operate

Responsibilities

Paid Acquisition: Google, Meta, TikTok, Pinterest, influencer collabs with riders/trainers
Shopify Platform: Merchandising, UX, CRO, A/B testing (you know what "above the bit" means AND how to test a product page)
SEO Strategy: Educational content that converts (blanket weight guides, bit selection, boot fitting)
Amazon Execution: Marketplace growth, agency management
Analytics: CAC, LTV, cohorts, attribution (GA4, SQL)
AI Systems: Build automations that scale your output 10x