Growth Manager, US Strategic Market

OKX•San Jose, CA

12h•Hybrid

About The Position

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX and more.

Requirements

3+ years of experience in Marketing/Growth, preferably in the Crypto industry.
Exceptional written and verbal communication skills in English.
Inspire and motivate the team and external stakeholders, including partners and investors.
Strong interpersonal skills.
Paid media/performance marketing experience.
A data-driven and entrepreneurial mindset, ability to operate in ambiguity.
A passion for crypto and digital assets, familiarity with emerging trends and news.
Organized and experienced in project management or equivalent.
Relevant experience at a crypto exchange.

Nice To Haves

Analytics & Reporting: Amplitude (or equivalent), Impact, MMPs (Appsflyer, Branch), SEMrush, ASO
Content Management & Productivity: Figma, Google Workspace
Global exposure and cross-culture mindset

Responsibilities

Develop and implement the company's marketing and growth strategy aligned with the company’s overall business objectives.
Partner with Product, Engineering, Analytics, and other teams to ensure product launches, campaigns, and incentives are executed effectively to increase user acquisition in the US.
Liason with Global Paid Marketing team.
Develop and manage a multi-channel, integrated marketing plan, including digital marketing, content creation, publishers, KOLs, SEO, and strategic partnerships.
Identify and track key metrics to measure the effectiveness of marketing efforts, making necessary adjustments to ensure goals are met.
Partner with paid and brand design teams, ensuring consistency with a focus on ROI and data-driven results.
Lead all user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints, and tailoring communication strategies to specific user segments.
Demonstrate strong organizational skills and an ability to prioritize and manage multiple projects simultaneously in a fast-paced, constantly evolving environment, while maintaining high standards of quality and consistency.
Effectively communicate with legal and compliance teams, ensuring that all marketing efforts and strategies are compliant and well-positioned.