Growth Manager - Funnel Optimization & Incentives

Pelago•New York, NY

4d•Hybrid

About The Position

Pelago is the world’s leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum. Pelago's suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT). Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse. Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen! Overview of the Role: Pelago is looking for a Growth Manager to own experimentation and optimization across the top of the funnel and care initiation journey, including landing pages, registration flows, onboarding, and early activation. This is a highly analytical, product-oriented growth role—ideal for someone who thinks like a Product Manager but is deeply fluent in growth, experimentation, and funnel optimization. You’ll be partnering closely with Engineering, Care Operations (COPS), Data, and Marketing. Growth initiatives will be treated as part of the product roadmap, not side projects. This role operates in a fast-paced, high-iteration environment and requires strong hypothesis-driven thinking, comfort with ambiguity, and excellent cross-functional communication. This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office).

Requirements

5+ years of experience
Strong experience in growth, experimentation, or funnel optimization, ideally in a product-led environment.
Highly analytical mindset with comfort navigating complex funnels and segmented user journeys.
Proven ability to design, run, and evaluate experiments with clear hypotheses and outcomes.
Excellent cross-functional collaboration skills, especially with Product, Engineering, Data, and Operations teams.
Ability to bring structure and clarity to ambiguous problems and influence without formal authority.
Comfort operating in a fast-paced, iterative environment.

Nice To Haves

Experience moving from marketing or growth into product, or strong interest in product management.
Familiarity with landing page optimization, onboarding flows, incentives, or activation mechanics.
Experience working closely with Care Operations, customer operations, or similar operational teams.
Working knowledge of SQL or strong motivation to learn.
Experience in healthcare, health tech, or other regulated, operationally complex environments.

Responsibilities

Own growth and experimentation across top-of-funnel and care initiation, including landing pages, registration, onboarding, and early activation.
Lead a high-velocity test-and-learn program, defining clear hypotheses, success metrics, and rapid iteration cycles.
Treat growth initiatives as core product roadmap work in close partnership with Product Managers and Engineering.
Be deeply data-driven, exploring funnel performance by segment to identify opportunities and propose targeted experiments.
Partner closely with Care Operations (COPS), Data, and Engineering to design experiments that are operationally sound and scalable.
Bring clarity and structure to ambiguity by clearly articulating objectives, tradeoffs, and learnings to cross-functional stakeholders.

Benefits

Generous and meaningful equity package
Full Medical, Dental, & Vision coverage
401k Plan
Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
Paid maternity, paternity & new parent leave
Flexible working environment
Annual Learning and Development stipend to support continued learning and career development
Wellness Reimbursement Program
Access to Reproductive & Family Planning Care
Substance Use Support for employees and family members