About the position
Nasdaq is seeking a highly skilled and detail-oriented Marketing Operations / Lifecycle Operations Specialist with extensive experience in email writing to join our dynamic marketing team. The ideal candidate will play a pivotal role in optimizing our marketing operations, enhancing customer engagement through effective lifecycle strategies, and driving measurable results through targeted email campaigns. Nasdaq's Corporate Solutions empowers companies with technology and intelligence to innovate, grow, and stay ahead of the changing markets. We offer an integrated suite of market intelligence, analytics, and collaboration solutions that support business leaders around the globe. Job Overview: This position will be pivotal in driving our growth through effective email and lifecycle campaigns, leveraging Marketo as our primary marketing automation tool to accelerate the lead-to-opportunity cycle. The lifecycle marketer will develop and implement strategic initiatives that enhance customer engagement and retention, utilizing Marketo's capabilities to optimize our marketing efforts. In this role, you will focus on executing and optimizing email marketing strategies and lifecycle campaigns supported by Marketo's robust features. This includes automating workflows, segmenting audiences, and personalizing content to ensure maximum relevance and impact. You will analyze campaign performance using Marketo's analytics tools to identify revenue generation opportunities and provide actionable insights that drive results. Collaboration with Marketing teammates and cross-functional groups across global offices will be essential to align strategies and effectively leverage Marketo, ensuring we maximize the impact of our initiatives and achieve our growth objectives.
Responsibilities
- Develop, write, and execute compelling email marketing campaigns that resonate with target audiences.
- Manage the email send program and proofing process in Marketo.
- Develop target list that maximizes reach.
- Collaborate with cross-functional teams to create engaging content that aligns with overall marketing strategies and brand messaging.
- Monitor and analyze email performance metrics (open rates, click-through rates, conversions) to continuously improve campaign effectiveness.
- Support emails create across business units primarily Corporate Solutions and Listings.
- Craft and implement robust lifecycle marketing strategies aimed at nurturing leads and improving customer retention through targeted engagement.
- Utilize analytical skills to segment audiences effectively based on behavior, preferences, and demographics.
- Design and establish automated workflows for onboarding, re-engagement, and win-back campaigns.
- Leverage data analysis to identify demand-generation opportunities and accelerate campaign effectiveness.
- Maintain a curious mindset to explore new methodologies and technologies that can enhance lifecycle marketing efforts.
- Collaborate with various stakeholders, including marketing, sales, Enterprise Marketing Operations.
- Oversee and manage marketing database primarily CDP.
- Document processes, configurations, and provide training to users.
- Utilize analytics tools to track and report on the performance of marketing initiatives.
- Conduct A/B testing on email subject lines, content, and design to identify best practices.
- Maintain accurate records of email campaign performance and provide regular updates to management.
- Provide quarterly performance reports against benchmarks.
- Work closely with the creative team to ensure all email designs are visually appealing and aligned with brand guidelines.
- Liaise with sales and customer service teams to gather feedback and insights that inform marketing strategies.
- Provide training and support to team members on email best practices and marketing automation tools.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in marketing operations, lifecycle marketing, or a similar role.
- Proven track record of developing successful email marketing campaigns that drive engagement and conversions.
- Proficiency in marketing automation platforms (e.g. admin experience in Marketo is highly preferred, Salesforce).
- Knowledge of Customer Data Platform (CDP).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity in crafting compelling messages.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Benefits
- 401(k) program with 6% employer match.
- Employee Stock Purchase Program with 15% discount.
- Student loan repayment program up to $10k.
- Company paid life and disability plans.
- Generous paid time off.
- Comprehensive medical, dental and vision coverage.
- Health spending account with employer contribution.
- Paid flex days to support mental wellbeing.
- Gym membership discounts.
- Hybrid home/office schedule (for most positions).
- Paid parental leave.
- Fertility benefits.
- Paid bereavement leave.
- Company gift matching program.
- Employee resource groups.
- Paid volunteer days.
- Education Assistance Program.
- Robust job skills training and Professional development opportunities.
