Growth & Lifecycle Marketing Manager

Credit Repair Cloud

107d • $70,000 - $85,000

About The Position

We're seeking a Growth & Lifecycle Marketing Manager to own day-to-day execution of full-funnel experimentation and optimization across our core business and new Marketplace launch initiatives. This role serves as the tactical execution bridge between strategic direction and hands-on implementation, creating measurable lifts through rapid testing and optimization. You’ll ensure exceptional customer experience through targeted campaigns based on customer behavior, lifecycle stage, and strategic channel management and communication quality control.

Requirements

• 3-5 years of hands-on growth marketing or performance marketing experience
• Proven track record of managing and optimizing marketing funnels
• Experience with marketing automation platforms (HubSpot and GoHighLevel preferred)
• Proficiency in landing page builders (ClickFunnels, Webflow, GoHighLevel)
• Strong analytical skills with experience in Google Analytics and marketing attribution
• Direct response copywriting capabilities
• Experience managing external agencies and vendors

Nice To Haves

• SaaS or B2B marketing experience
• Experience with affiliate marketing programs
• SEO knowledge and content marketing experience
• Familiarity with Zapier and marketing automation workflows
• Experience in marketplace or multi-sided platform environments

Responsibilities

• Execute continuous testing on ClickFunnels/Webflow pages, email campaigns, and in-app flows
• Prioritize tests that improve click-through rates, conversion rates, and customer acquisition cost efficiency
• Maintain an ongoing optimization loop to maximize funnel performance
• Create comprehensive A/B testing plans that outline hypotheses, variables, success criteria, and learning objectives
• Partner with and provide guidance to our paid advertising agency
• Review, develop, and test alternative copy angles and creatives across paid media channels
• Project manage current tests in coordination with our creative team and vendors
• Design and execute multi-channel campaigns to recruit, onboard, and activate new Marketplace Affiliates
• Drive marketplace adoption among existing Credit Repair Cloud users through targeted campaigns and user education initiatives
• Balance supply and demand growth to ensure healthy marketplace liquidity and user experience
• Track campaign metrics, analyze conversion funnels, and iterate on go-to-market tactics to accelerate marketplace growth
• Ensure complete and accurate tracking across HubSpot, Google Analytics, and WickedReports
• Build and deliver weekly performance reports
• Identify next testing opportunities based on data insights
• Create and optimize new marketplace product pages to drive search engine visibility and customer acquisition
• Audit and enhance existing webpages to improve SEO performance and organic traffic
• Partner with the social media manager to align organic content strategies and support SEO initiatives across channels
• Manage external agencies and vendors to ensure on-time delivery, quality standards, and scope adherence
• Assist the Senior Digital Marketing Manager in developing clear creative briefs and strategic direction to guide partner deliverables and campaigns
• Mentor, assign work to, and project manage the Marketing Specialist to support their professional development and deliverable completion
• Independently identify optimization opportunities across marketing channels, develop test hypotheses, design experiments, and define success metrics

Benefits

• Medical insurance with employer contribution, optional dental, and vision insurance
• 401(k) retirement plan
• Flexible PTO policy
• Professional development opportunities
• Remote work setup stipend
• Collaborative, results-driven team culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees