Flight Centre - Growth & Demand Manager (6 Month Contract) - Philadelphia, USA

Flight Centre

29d•Onsite

About The Position

The Manager, Growth & Demand Generation plays a critical role in driving full-funnel digital acquisition programs that contribute directly to qualified pipeline growth and revenue outcomes for the Corporate Traveller US portfolio, with an initial and priority focus on launching and scaling the NYC market expansion plan. Sitting within the Growth & Demand team, this role partners closely with Brand Marketing, Sales, and Commercial leaders to define, launch, execute, and optimise demand programs that directly support market entry, pipeline creation, and revenue acceleration in the US. This is a hands-on, commercially accountable role that works across both strategic and executional operations, ensuring demand generation activity translates into measurable business outcomes across short- and medium-term sales cycles. The role ensures consistency of strategy while enabling local execution and speed, working in close partnership with US-based brand, sales, and regional stakeholders to support growth targets in priority markets, starting with NYC. This role works with a team of specialists (both internal and external) across automation, paid media, SEO, CRO, and digital channels, ensuring day-to-day execution, optimisation, and technical delivery are tightly aligned to revenue, pipeline, and market expansion objectives. With a strong focus on digital performance, automation, and commercial impact, the role brings together strategy, channel execution, and growth programs under a single, accountable demand engine for Corporate Traveller US.

Requirements

5+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations.
Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools.
Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness.
Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization.
Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI.
Excellent communicator and collaborator across functions and seniority levels.
Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms.
Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture.
Lead, coach, and develop (both direct and indirect reporting lines) a team of in region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work.

Responsibilities

Lead the development and execution of scalable demand generation strategies for Corporate Traveller US, with an immediate focus on supporting the NYC market expansion and early-stage pipeline growth.
Translate business growth objectives into clear demand strategies, channel plans, and execution roadmaps that drive measurable pipeline and revenue outcomes.
Design, launch, and optimise end-to-end digital demand programs across paid search, paid social, programmatic, email, and website channels, tailored to the US SME market and NYC expansion priorities.
Balance global frameworks with local execution, enabling fast activation, testing, and iteration while maintaining consistency in performance measurement and funnel definitions.
Own and oversee paid digital programs (Search, LinkedIn, Programmatic, Google Ads, retargeting) with a clear focus on lead quality, SQL progression, pipeline velocity, and ROI.
Actively guide hands-on optimisation, testing, and budget allocation to maximise return on spend and support aggressive growth targets in priority US markets.
Partner with digital experience teams to ensure Corporate Traveller US websites function as high-performing demand and conversion engines, particularly for NYC-focused acquisition and mid-funnel engagement.
Lead CRO initiatives using experimentation, behavioural insights, and data-driven optimisation to improve lead conversion and progression through the funnel.
Design and execute scalable automation and nurture programs that support rapid lead qualification, sales readiness, and pipeline acceleration in the US market.
Ensure automation programs are tightly aligned to sales processes, lifecycle stages, and NYC go-to-market priorities.
Work closely with US Sales leadership, Brand Marketing, and global teams to align on lead definitions, handoff processes, and revenue targets.
Act as a bridge between strategy and execution, ensuring demand programs directly support sales activity and commercial goals.
Own NYC digital demand performance reporting, with a clear focus on leads, SQLs, pipeline contribution, CAC efficiency, and ROI.
Use insights and attribution data to guide optimisation decisions, investment prioritisation, and expansion planning
Partner with Global SEO and content teams to drive both SEO and AEO demand growth in the US, supporting both paid efficiency and long-term pipeline sustainability..
Ensure organic acquisition, content, and social strategies support ICP targeting, brand credibility, and funnel progression.
Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands.
Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

Benefits

Paid Time Off: A comprehensive time off package, including up to 15 vacation days (prorated upon hire and increasing to 20 days after 2 years of employment), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 8 recognized holidays annually.
Travel perks/discounts
Health & Wellness Programs and Employee Financial Wellness Services
National/International Award Nights and Conferences
Health benefits including, medical, dental, vision, gender affirming care, and fertility care
Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
Flexible Spending Accounts
Employee Assistance Program
401k program with partial match
Tuition Reimbursement Program
Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
Global career opportunities in a network of brands and businesses