Growth Content Writer

BusRight

100d

About The Position

At BusRight, we believe that safe, efficient, and reliable transportation is the key to unlocking educational opportunities for every child. As our first Growth Content Writer, you’ll help shape how we tell our story by creating high-impact, human-centered content that brings our mission and vision to life. As BusRight’s Growth Content Writer, you’ll craft the copy that fuels our demand generation efforts, from outbound email cadences and customer newsletters to case studies and event-driven communications. You’ll collaborate with Marketing, Sales, Product, and Customer Experience teams to ensure BusRight’s messaging is polished, measurable, and aligned to pipeline impact. This is an ideal role for an experienced Growth Content Writer with exceptional attention to detail, who wants to grow within a fast-paced, high-impact environment. This is a hands-on role for someone who wants to write content that directly influences revenue outcomes while building the foundation of BusRight’s marketing function. Compensation is competitive and flexible based on experience. You’ll work closely with your department teammates, including Natashia (Senior Events Coordinator), and report directly to Abby (Senior Marketing Lead).

Requirements

• Exceptional writing and editing skills with a focus on clarity and engagement.
• Experience in creating content for demand generation and marketing purposes.
• Ability to collaborate effectively with cross-functional teams.
• Strong attention to detail and ability to manage multiple projects simultaneously.

Nice To Haves

• Experience in the education or transportation sectors.
• Familiarity with email marketing tools and analytics.
• Knowledge of SEO best practices.

Responsibilities

• Launch a closed-lost email cadence achieving 25%+ open rates and 10%+ reply rates, designed to nurture opportunities back into the pipeline.
• Refresh all outbound prospecting cadence templates with high-converting, on-brand messaging tailored to Transportation Directors and district stakeholders.
• Draft 5 customer case studies/white papers in the first 6 months that highlight measurable outcomes with BusRight, incorporating quotes, metrics, and strong visuals.
• Refresh BusRight’s flagship one-pager for the Sales team to leverage during conferences and on-site meetings.
• Manage bi-weekly product update emails to customers, ensuring clarity, consistency, and measurable engagement.
• Create and manage BusRight’s monthly industry update newsletter (7,000+ recipients).
• Architect templated email frameworks for all event-driven communications, including webinar invites, in-person event promotions, conference follow-ups, and customer facing product announcements.

Benefits

• Competitive and flexible compensation based on experience.
• Remote work opportunities with hubs in New York City, Boston, and Austin.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees