Growth Content Strategist

Hinge Health • San Francisco, CA

5d

About The Position

Join the team transforming how millions of people access MSK care by crafting the messages that help them take the first step. As a Content Strategist on our Brand, Creative, and Content team, you will play a pivotal role in our enrollment engine, writing clear, engaging, and effective copy for our core channels. You will turn complex healthcare information into accessible, motivating narratives that drive member engagement and improved health outcomes.

Requirements

• 2+ years of copywriting or content marketing experience.
• Experience writing for email marketing or direct response channels.
• Bachelor’s degree or equivalent work experience.
• A "Learn-it-all": You use data to inform your writing, are familiar with A/B testing, and constantly look for ways to optimize performance.
• A Trust Builder: You collaborate effectively with designers and senior strategists, ensuring every piece of communication—from an SMS to a mailer—is error-free and on-brand.
• Resilient: You thrive in a fast-paced environment, capable of adapting to different brand voices and managing multiple deadlines with impeccable attention to detail.

Nice To Haves

• Experience with B2B2C or healthcare communications.
• Familiarity with A/B testing and using data to inform writing.
• Strong proofreading and editing skills.

Responsibilities

• In your first 3 months: You will immerse yourself in our brand voice and creative operations, managing high-volume copy requests and ensuring accuracy across multiple client deployments and templates.
• In your first 6 months: You will execute high-impact email and direct mail campaigns, adapting our messaging frameworks for ecosystem partners while ensuring alignment with both Hinge Health and partner standards.
• In your first year: You will actively collaborate on optimization experiments, using data-driven learnings to refine subject lines, headlines, and CTAs that measurably improve member enrollment and engagement.

Benefits

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level